Mark cannibalism is a problem mark management, which can result from the line extension. A new product of a company can rob customers from a similar article of the same mark. It concerns thus substitution relations between the different offers of an enterprise (e.g. VOLKSWAGEN gulf, Polo, Lupo)

see also Kannibalisierung

Articles in category "Mark cannibalism"

We found here 44 articles.

Related Websites

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• Amazon.com: Contingency Cannibalism: Superhardcore Survivalism's ...
  Contingency Cannibalism: Superhardcore Survivalism's Dirty Little Secret ... Eat Thy Neighbor : A History of Cannibalism by Mark Donnelly ...


• Amazon.com: The Cannibal Within: Books: Mark Mirabello
  Amazon.com: The Cannibal Within: Books: Mark Mirabello by Mark Mirabello.


• Mark Twain - Cannibalism in the Cars - New Literary History 29:1
  ... instead of the genuine experiences of a bloodthirsty cannibal. ... published in the Works of Mark Twain by the University of California Press. ...