By mark admittingness one understands a value, which is determined by the questioning by target groups. The value indicates, how much in the tests a certain mark could remember per cent of the asked ones.

It is examined, under which conditions the test persons the mark to remember, and whether it the mark when recognizing to the correct product category could assign.

Mark admittingness is a condition for the fact that the consumer can assign an image to the mark and link associations with it. In addition with purchase decisions marks are preferably considered, which already admits is.

Consumers can develop confidence and affection opposite a mark. These affektiven components can be of high importance, if it concerns a Low Involvement situation and the consumer does not possess the interest or the ability to acquire itself specific product or mark knowledge.

The deep mark admittingness

"Depth of the mark admittingness" is equivalent to "frequency, with which a mark is recognized or reminded".

With the depth of the mark admittingness one differentiates between an active, unsupported memory (fire Recall) and a passive, supported recognizing (fire Recognition).

The values for mark admittingness are indicated on a scale, on which there are these two bend points: On side the persons, who have simply only vaguely the conception that a certain mark exists, on the other side persons, who believe that there is no alternative to the mark concerned in the respective product category.

Width of the mark admittingness

Data to width of the mark admittingness say something about the number of the purchase and use situations, in which a mark can play a role.

Articles in category "Mark admittingness"

We found here 44 articles.

Related Websites

We found here 4 related websites.

• BookFinder.com Journal: August 2005 Archives
  The plaintiff is owner of the European community mark "abi books" E xxxxx, ... on an admittingness of the designation "www.abebooks.com" in Germany it does ...


• Pforzheim
  Starting from 1220 Pforzheim becomes the residence of the Mark counts of Baden. ... by which Pforzheim attains wealth and admittingness. End 20. ...


• Southern California Institute of Architecture
  Smith is a good example of an entrepreneur, who buys mark architecture, as other Jeans buys. ... Which effect has your admittingness on the function ...


• Top-Promote # Services
  continuous examination of agreement upon marketing and communication goals (eg mark admittingness, advertising memory, consumer acceptance, mark sympathy ...