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Maoam

Page modified: wtorek, lipiec 12, 2011 21:44:15

Maoam (spoken "mA-o-to ") is a sweet commodity, a chewing drop of the sweet goods manufacturer Haribo. Maoam gives it in different Geschmacksrichtungen. Usually five pieces of a sort to a package are packed together and several of these packages of different Geschmacksrichtungen as bar are packed sold.

History

Edmund transferred the licorice work" in the year 1900. Into the 1930er years stood for licorice product in the foreground, 1930/31 took over Edmund from the foreign country the license for the production of a fruchtigen chewing drop with the art name "MAOAM". In August 1930 he requested "the protection of registered designs for the product MAOAM, chewing drop without rubber, from sugar, Syrup and other one with the district court Duesseldorf added ".

It meant already at that time: The drop is packed up "in wax paper. 5 drops form a package," 50 packages form a cardboard" "this protection of registered designs actually protected the name Maoam as well as the product.

Already Easter 1931 offered for the first time Edmund to its customer Maoam. Already to this time there was the typical Maoam Logo, which is used until today in little changed form. Imitator of this chewing drop, which was to due to the success of the product, was very fast. After the war Edmund started immediately again with Mao to production. Until today Maoam remained one of the most popular chewing drops.

Social influences

Proverbialness attained Maoam with a television commercial in the 1970er and 1980er years. Two examples:

On the height of the Nach-1968er-Studenten and pupil movement, when demonstration courses showed also posters of among other things Mao, the company with demonstrating recruited and disciplines "Maoam! "skandierenden infants.
A desperate arbitrator turns to the public: "Want their "- "NO! "- "want your penalty "- "NO! "- "which want "- "MA-O-AM! "The answer "Maoam "became the synonym for the fact that all offered suggestions are rejected.