The Manufactum Hoof and partner kg with seat in Waltrop in North Rhine-Westphalia is a distributing house for high-quality products of the daily need. In particular housewares, however also food, books and seeds are in the program. Manufactum was created and gained 1988 by Thomas Hoof with its 130 coworkers an annual turnover of over 100 million euro.

For Manufactum it is characteristic that to appearance high-quality-relating to crafts and a classical of the goods and the goods presentation importance is attached: Plastic, in particular thermoplastic, is hardly used as material (with exception already for decades on the market present bakelite, a thermosetting polymer), instead in particular wood, glass, ceramic(s) and metal. The product range failed partially quite and - with usually also above average quality - compared with department stores relatively hochpreisig. Manufactum could in particular secure itself by this setting from the Wegwerfkultur and from the generally typical designer seeming picture of the today's housewares its own market segment (advertising slogan: There are it still, the good things).

The enterprise founder Thomas Hoof is by house made of bookseller and published in its publishing house "Manuscriptum" therefore gladly reproduction of copyright-free literature or publications like e.g. Merck's goods encyclopedia. Its accompanying letters and introductory remarks on the catalogs are often certain of a culture-critical, worth-conservative, occasionally ironical intonation and found resonance in considerable feuilletons, above all that the F.A.Z. The descriptions of goods in the catalogs are very worth reading from above average information content and in far parts.

Apart from the dispatch there are also department stores at the master seat in Waltrop (in the old persons bill chews Hibernia), in Munich, in Hamburg, in Stuttgart, in Berlin and in Duesseldorf.

Related links

• http://www.manufactum.de/
• Franc Mueller: In the realm of the things. The Manufactum catalog.

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