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With a Mailing or a print it concerns a personally addressed, in great quantities multiplied Briefsendung. Mailings are e.g. advertising letters, invitations, information letters, order booklets and mail-order catalogs.
The Mailing is an instrument used today far, in order to reach certain customer and target groups economically, fast, reliably and personally. It is classical means of publicity in direct marketing.
The clear convincing speech with a personal use promise is important. If the advertising letter is general empty phraseful held, in the usual firmreferred advertising language formulated, the reader is not personally reached. Fast and extremely easily understandably the texts should be written. Thus for large editions different Mailing concepts testweise are sent to customers. (Pretest) the most successful concept "is unrolled" later in large edition.
The editions are appropriate between few 100 to several million transmissions. Either each letter up to the address sticker is identical. Or it becomes with an individual letter text (Dear Mr. Mustermann"Â ) still more strongly aligned to the individual addressee. Lettershops and printering offer very large possibilities. All components of individual printering are kuvertiert by machine in the Lettershop, pre-sorted on the basis of postal criteria and delivered into one that approx. 60 letter centers of the German post office.
A Mailing can be dispatched like a standard letter with the German post office AG or by alternative postal services.
With the dispatch dispatch info. letter or info. post office may differentiate - contrary to a letter - with a Mailing except the address maximally 10 data fields from each other. (This regulation is not current possibly any longer - relevantly is only the newest Infopost AGB)
However there is the special form of the Vario Mailings at info. post office. Then only an individual component must be equivalent, for example the enclosed folder in each Mailing variant. So for example writing down in the regular customer Mailing variant can be modified, in order to grant for instance to the regular customers a special advantage offer.
A Infopost-20-Gramm-Standardmailing costs at present 0.25 euro. The minimum number of copies for a Germany-far sending is 4,000 pieces. In the case of restriction on only one postal zip code info. post office sending are already possible starting from 50 pieces.
For large, variant-rich Mailings special discounts are granted, so for instance for the postal zip code-exact "container manufacturing" and other preparing work in the Lettershop. Becomes practicable only starting from editions of 10.000 transmissions. For smaller editions the info. letter is, appropriately here must among other things transmissions not according to the postal zip code be sorted.
Info. letter or - post office were called in former times print.
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