The mail distribution is a dispatching form of the post office. Throw endings are transmissions in Papierform, which are not addressed to a certain person or household. Rather they are surface covering distributed in large quantity and, in order to supply a large total population with the information in it. The throw ending mostly consists of advertisement on Flyern. The postman distributes the throw ending.

With the somewhat more economical variant "to all households with day's mail "only the households are served, which receive normal letter post on the distribution day. Those are depending upon day and district up to 60% of the households, in particular if mass post office is exactly then dispatched like the phone bill.

Depending upon population density there are 3 payment stages, most expensively is it in the rural area.

The post office makes exact documents available over distribution districts and with day's mail attainable households.

Unadressierte advertising prints are post office-throw-suitable such as folders, catalogs, Flyer with an advertising character.

On a large scale the post office throw was used by distributing houses. Parties use mail distributions gladly for their choice advertisement.

Criticism

Paper consumption, distribution and disposal of the Flyer take high resources up. Some sees the throw endings as paper Spam. In contrast to this it must be worthwhile itself for many recruit-rubbing obviously. Furniture houses, supermarkets, electrical Discounter use the medium as "Traffic Builder", in order to lure customers into their shops. The progress control is reduced possible, possibly by coupons. Likes is also querying the postal zip code at the cash.

Alternative one

• For some years there is the part-addressed dispatch form "info.-post office-specially "(to all inhabitants of the house examining race 33), which makes more and more the post office throw and also newspaper supplements competition.
• Particularly employees folder distributors are in many cases substantially more economically than the post office throw, often however not as reliable as the Briefzusteller. In addition they cannot throw anything in with Werbeverweigerern (sticker "no advertisement" at the mail box).
• Indicator sheets and newspapers take up supplements, which are also post office-throw-suitable. Indicator sheets become ever more supplement carriers, since they also Werbeverweigerern can be set. The number of supplements accepts however partially strong extents, so that the value of weekly papers must be related as advertising media.

See also

• Telephone advertisement

Related links

• Mail distribution - questions and answers (German post office)

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