Loss leader one calls an advertising measure of an enterprise, which is to arouse the impression of a particularly low-priced offer. Usually the offers are however not in sufficient quantity available, so that the customer attracted thereby must change over to more expensive products.

If it acts with a loss leader around deception offer regarding the supply quantity, the enterprise makes itself 5 UWG punishable in accordance with "§ 5 exp. There it is regulated that the offerer must reproach sufficient supply quantity regarding his advertisement with low-priced offers; the consumer expects that the offered goods are present at the announced or after the circumstances time which can be expected in a quantity, which covers the demand which can be expected. If this is not the case, then the consumer is misled.

In principle the additive does not relieve "so long the supply hands" the recruiting enterprise of its obligation the commodity, as a rule two days to reproach.

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• Loss leader - Wikipedia, the free encyclopedia
  In marketing, a loss leader is an item that is sold below cost in an effort to stimulate other ... A loss leader is typically placed at the back of a store, ...


• Loss Leader Strategy
  Investopedia.com - The Investing Education Site. Includes the most comprehensive investing dictionary on the web as well as articles and tutorials on nearly ...


• The Loss Leader
  Using a loss leader pricing strategy to gain a competitive advantage.