is the largest Kosmetikkonzern of the world.

1907 began in of Paris of the chemists Schueller with the smallcommercial production of Thus it put the basis for the company.

Today the company gains a profit before taxes at a value of 2.1 billion euro with an annual turnover of 14.5 billion euro (conditions 2004). Conversion, profit and yield on turnover rose in the last 20 years continuously. Most important Anteileignerin with 27,5% is Liliane Bettencourt (* 1922), the daughter of Schueller. It is regarded as the richest Mrs. Frankreichs. Their fortune becomes estimated on 16.6 billion euro.

Second largest partner is the company with 26,1%. The remaining portions at a value of 46,1% are acted on the public capital market.

Chairman of the board is Jean Paul Agon, Entwicklungsleiterin is since 2001 Dautresme. She is so far since beginning of firm history the only woman in the company executive committee.

For the 1990er years the basis for company growth is based mainly on the expansion into developing countries such as China, India and South Africa. The expenditures for advertisement amount to a repeated of the research expenditure (2.2 billion euro in relation to 480 million euro, conditions 2003).

The company possesses 17 marks, under it as well-known names as Paris, Helena ruby stone, Vichy, Biotherm, Garnier, Jade, Maybelline, Redken, Body Shop and regards the licenses as smells and Kosmetika under the mode marks Giorgio Armani, Ralph Lauren and Cacharel.

Critics accuse dubious advertising promises to the company The expensive Parfums contained almost exclusively synthetic Geruchsstoffe, the objective value of the substances amounts to less than 3% of the selling price. Kosmetika of the company worked against neither the Zellulitis nor the aging of the skin, although in the company advertisement such is suggested. is continued to accuse, strike and environmentalharmful substances such as Phthalate, which are considered as reproduction-damaging, and Phenylendiamin, an aggressive all gene to use in some products.

Related links

• loreal.de - official ones German-language Website of

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