Licensing is a relatively new instrument of enterprises, in order to affect the market happening in its sense. Developed from the core terms License and marketing designates it the marketing of licenses and is grown up in the last years to its own communication and turnover instrument. Thus use ever more enterprises the Bekanntheitsgrad and the image of a film or an indication trick figure, a title or a mark, around their products - of the printed on bedlinen up to the Schokoriegel - better to marked out.

In addition also the license business ranks for example the switching of artists among it. So-called Royalties (royalties/percentages of profits) is paid to artists, in order to be allowed to publish their works. The field can be extended however nearly at will.

See also

• License management
• Mehrfachlizenzierung
• Dual license system

Articles in category "Licensing"

We found here 70 articles.

Related Websites

We found here 6 related websites.

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  How to Buy | Licensing | Terms of Use | Privacy | Trademarks Copyright 1994-2006 Sun Microsystems, Inc. A Sun Developer Network Site ...


• Washington Department of Licensing
  Provides vehicle licensing, titling, and registration information as well as forms and contact information.