GRP (large Rating POINT): Term from the Mediaplanung: The GRP is used as measure for the Werbedruck. It represents the gross range in %. The computation of the GRP takes place as follows: Net range in % multiplies (average contacts) by = the GRP. Something transformed, applies also the formula: Gross range/Zielgruppenpotenzial x 100. The Werbedruck for most TV-campaigns lies between 80 and 120 GRP the week, depending upon objective of the campaign. The GRP represents however only a rough measure for the evaluation of a campaign.

Example

Campaign: Target group: Women, 20-39 years. Zielgruppenpotenzial: 9,58 millions or 14.9% of the total population 14 years and older (consumer analysis 2003/3)

• If by a Werbekampagne 7.664 millions of the target group mentioned could be achieved, i.e. everyone of these 7.664 million women saw at least once a TV-Spot of the campaign, the campaign a net range of 80% (absolutely 7.664 millions) in the target group obtained.

• If now on the average each reached woman of the target group has 3 Spots seen = 3), then the campaign 3 x obtained 7.664 millions = 22.992 million contacts. These 22.992 million contacts represent the gross range.

• We use now the formula for the computation of the GRP"´s arise: 80% x 3 = 240 GRP, and/or 22.992 millions/9.58 millions x 100 = 240 GRP.

• One gets the same result in addition, with following net ranges and
  • A.) 40% x 6 = 240 GRP
  • b.) 20% x 12 = 240 GRP

The power ratings for campaigns can be drawn for the television from the television panel of GRP (see also ratingses), for public magazines and radio from the appropriate MA's (Media analyses)

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