Consumer goods are goods, which serve primarily for the private consumption (are), i.e. for the private Ge or consumption are manufactured and acted. However it turns out only with the actual use of a property whether it is consumed, or whether it enters as medium production process. That applies to high-quality goods, e.g. Vehicles, machines, real estates, etc., exactly the same as for consumer goods of the daily need.

Mineral waters, socks or candles, which can be added clearly to a production process, are not consumer goods, but they are received cost-related into the respective products. The organization of the goods into production or consumer goods results during the use. One cannot regard to a Wollsocke whether she will warm the feet of a worker in the cold treatment house or a pensioner in the Lehnstuhl.

The moreover one consumer goods can be further partitioned on the basis their respective purchase habits:

- Goods for the everyday need (convenience goods)

These are goods, which are bought frequently and without intensive planning or preparation. Under normal conditions it concerns goods with a comparatively low price, which are driven out with the help of a mass-market strategy of the manufacturer. These goods can be acquired at many places. Examples: Newspaper, Klopapier, gasoline.

- Goods of the search and comparison purchase (shopping goods)

By these goods one understands those, which are bought more rarely and with its purchase a higher measure of planning are necessary. In the course of the purchase decision comparisons are met, in order to select the optimum alternative. These goods have a higher price than goods everyday need and both by the manufacturer and the dealer are applied. Thus preserve for example and perfume manufacturer advertisement for and the same perfume. Something similar applies to department stores and clothing. The goods specified here are not driven out at each street corner, but with certain dealers. Examples: Mark furniture, mark clothes, automobiles.

- Special products and specialities (speciality goods)

Here it mostly concerns luxury goods. This purchase is coined/shaped by a high brand loyalty on the part of the buyer. There is only much limits alternative marks, sensitivity concerning the price is very small, therefore a very high price can be required for these goods. Such goods are applied with the help of an exclusive Marketingstrategie aligned to the target group and driven out only by particularly selected dealers. Examples: Luxury clocks, expensive porcelain, crystal goods.

- Goods with foreigninitiated purchase without existing demand (unsought goods)

For these goods there is only a very small demand, since the consumers do not know either that there are these goods at all, or however this concerns products, which one rejects by feel. The consumer rejects it to be occupied with these goods since this is felt as annoying. These goods are not characterizable over the price, since this can be strongly different. The sales of such products is supported by aggressive advertisement and promoted also by direct sale. The probably most well-known example are probably insurance benefits. The occupation of the insurance agent not in vain enjoys so a bad reputation.

Consumer goods serve the direct need satisfaction.

see also: Ambiente (fair)

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