Konosuke Matsushita (jap.: * 27 November 1894, "† 27 April 1989) was a Japanese Industrieller, who created the company Matsushita Electric in the quarter Kadoma of the Japanese metropolis Osaka, close of the Keihan railway line after Kyoto. Japanese admire it as God of the management.

Matsushitas early life

Konosuke Matsushita was born 1894 in the village Wasa in the prefecture Wakayama as a son of a landlord. Bad investment decisions by its father in the rice business ruined finances of the family, and Matsushita was sent after Osaka to the work.

In the year 1910, in the age of 16, Matsushita was adjusted on as a wiring assistant with the Osaka Electric Light company.

Matsushita wanted a new bulb socket marked out, which he had invented, and created therefore 1918, at the age of 23, the Matsushita electrical appliance factory. It had three employees, the equivalent of 40 "€ starting capital and a prototype of its again invented bulb socket. The success of the company was based however on the production and the marketing of a spherical In order to serve the demand for this lamp, it established a sales net in Japan. After the establishment of this country-wide sales network Matsushita used the registered registered trade mark "national" for its products and lowered the prices, in order to make its lamp the mass product. Matsushita published also country-wide newspaper advertisements, an unusual form of marketing in Japan in the twenties.

Management practice

1929 introduced Matsushita an innovative management practice under the slogan of the harmony between firm profit and social justice. 1933 announced its seven guidance principles to Matsushita: Service at the public, justice and honesty, Teamwork for the common goals, untiring effort toward improvements, politeness and modesty, agreement with the laws of nature and finally gratitude for Segnungen.

Matsushita and the postwar period

In postwar Japan the company came under the strict restrictions, which were imposed large Japanese companies of the allied ones. Matsushita was exposed, however by a Petition was saved to the danger of setting off as a firm president, which was signed by 15.000 employees.

From 1950 to 1973 Matsushita expanded its company, whereby he concentrated on its three treasures - washing machines, refrigerators and televisions. Matsushita Electric became one of the largest manufacturers of the world for electrical appliances, which under far away well-known registered registered trade marks like Panasonic, Technics and JVC are e.g. sold. Matsushita went 1973 into the retirement.

In the retirement Matsushita concentrated on the advancement and explanation of its social and commercial philosophies and wrote 44 published books. One of its books, "development of a way to the peace and fortunately by prosperity", was sold over four million time.

Chronic lung problems led to its death by pneumonia on 27 April 1989 at the age of 94 years. It left a personal inheritance in the value of 3 billion "€ and a company with 40 billion "€ to conversion.

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