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The Eastman Kodak company is a multinational enterprise, which produces photographic equipment such as films and cameras. The enterprise came out from the enterprise Eastman Dry Plate company, which had been created by the inventor George Eastman and the businessman Henry Strong 1881. The name is a fantasy name invented by George Eastman, which should be short and concise.
The enterprise, also frequently as "a yellow giant "designation, is a world-wide largest supplier of films both for the amateur as well as the professional market-legendary advertising slogan from Kodak box times was still "You presses the button - incoming goods DO the remainder" ("you press on the button, we settle the remainder"). The enterprise is traditionally generous in the Sponsoring of photo competitions, photo projects and scholarships for beginning photographers.
Kodak gained and strives a foothold also in neighbouring market segments in the range of the digital photography and the digital treatment of pictures of market shares to generally win.
The enterprise center is in smelling ester, Monroe County, New York in the USA.
Kodak manufactured already early roll films and starting from 1888 also industrially manufactured cameras, among them Kodak No. 1, which Brownie as well as later the Instamatic, which could be simply served also by amateurs, not only by occupation photographers; Kodak made so the photography in the USA popular leisure activities.
1927 transferred Kodak the film manufacturer gloss film AG to Berlin as well as at the end of of 1931 also the camera work Dr. August nail in Stuttgart cheeks; the cameras manufactured in Germany carried therefore in the start time the additive Dr. Nagel-Werk Stuttgart.
Starting from center of the 1930er years recruits Kodak in folders - to advance toward probably over anti-American resentment - with statements like "German the camera", praises themselves, to give "1500 people comrades work and bread" and states to only process "best native raw materials". Starting from 1940 the Kodak work changes over in Stuttgart then to arms production.
The color slide films of the Kodachrome series introduced by Kodak 1935 set the quality standard over decades; they are manufactured first as 8-mm-Schmalfilm as well as starting from 1936 also as 35-mm-Kleinbildfilm. Between Agfa and Kodak came it into the 30-ern also to a proper competition during the introduction of the first market-suited Farbnegativ-Filme, which also by the Nazis - among other things Joseph Goebbels - with large sympathy one pursued. Later imported marks for photographic films are among other things the Ektachrome Diafilme after Kodak the E6-Entwicklungsprinzip, the Kodacolor Negativfilme for as well as end 20. Century the "color world" - Negativfilme. With these from the emergency virtue was made, and for Kodak films since more jeher after-talks nevertheless to be evident regarding the color neutrality opposite other marks in the Hintertreffen while their fine grain and it are praised partly protruding detail sharpness and clay/tone value differentiation.
On the Photokina 1976 Kodak Sofortbildkameras presented, whereupon Polaroid complained because of patent law injuries. The law case was lost for Kodak, production from Sofortbildkameras on 9 January 1986 was adjusted and the cameras in the circulation redeemed. For the Sofortbildfilm Kodak PR 10 gave it printers to the company Durst, in order to provide from slides of paper pictures, as well as an accessory equipment for the Super-8-System Agfa Family (see super 8).
Into the 1980er years of Kodak considerably with imported compact Kodak Disc system developed to a failure: Nowadays there are neither Disc materials nor can departures by Disc negatives in order be given. Background of the development of this negative format were not indeed by any means considerations for the simplification of the handling of the photography by the consumer, but in the large laboratories: For the Disc disks it gave to be equipped spindle continuous processors, substantially more rationally could and above all was also importantly smaller than such, the material in strip form to prozessieren have (S. photo Finishing).
In the digital photo range Kodak with Kodak photo CD (1992) was later and with Kodak Picture Disc of one the outrider. Regardless of its enterprise under the strongly declining sales of their analog films has to suffer with difficulty. In Germany 2004 all enterprise-own large laboratories sold (sometimes followed of imminent bankruptcy), personnel is world-wide diminished.
At the beginning of of 2004 announced Kodak to stop and in North America and Western Europe 35mm cameras any longer to offer not want the sales of cameras straight only Advanced photo of system (APS), introduced to the 1990er years, in order to be able to concentrate more strongly to the market of the digital photo devices.
In June 2005 Kodak explained that the enterprise stops the manufacturing from black-and-white photo paper to the year end. As reason for - actually historical - the decision the increasing spreading was stated of digital cameras. Kodak last still manufactured the black-and-white paper in Brazil. The production stop is part of economy measures, while those Kodak to 2008 12,000 to 15,000 that at present 60,000 jobs in the work wants to diminish.
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