Investor relation (IR) designates the relations care of a corporation with its shareholders. With quoted enterprises besides relations with analysts and financial media - the so-called "Financial Community" - is maintained. The IR is a sub-group of the Corporate Communication, to which also Public belong relation, to Media relation, Government relation and Employee relation.

Objective by IR is to be made available it, the Financial Community all those information, thereby the current value and/or the future value of the enterprise, and thus the price for a share, correctly be judged can.

Further objective is to be steered expectations of the market. Uncertainties and not clear communication can lead exactly the same to an underestimation of the share, like bad profit numbers. On the other side optimistic statements lead to the business process or the prospects to a confidence loss to.

Particularly small quoted enterprises, which do not have yet a constant river of information, page their IR out at specialized IR agencies.

The investor manages an IR department of an enterprise relation Officer (IRO). It is either the chief of finances (CFO), who managing director (CEO) or the communication department and/or its boss (CCO) subordinate.

Literature

• Klaus R. Kirchhoff, Manfred Piwinger: Practice manual investor relation. 2005
• Stefan hard TIG: Unknown needs of the stock Investor of relation instruments and contents. (http://www.pr-guide.de/)
• Michael dry: Investor relation - manual for financial marketing and enterprise communication. 1995

Related links

• DIRK (German investor relation federation registered association)

Articles in category "Investor relation"

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