The individualized mass production and/or measure of Customization is a manufacturing concept, in which on the one hand the advantages of the mass production (like scale effects, experience curve advantage, automation, small co-ordination costs) are used, on the other hand the increasing desire of the customer for individualizing its product calculation is carried.

The word is a Oxymoron from the actually entirely different terms "measured production" = mass production and "customization" = adjustment for the individual customer.

Goal sales market is not the differentiated, but the mass-market. Here an individualizing is to be achieved by variation from few however characteristics of the product crucial from customer view.

Thus the requirements from each other varying are served of different customers, the costs remain however on the level of a comparable standardized product or exceed these only scarcely.

The offerer must thus ideal-proves for the concrete need to only produce, saves storage costs and can due to the fulfilment of the customer's request the price fight in the segment of the standardized products evade.

The enterprise wins besides an abundance at customer data as well as information about the desired requirements to the product and such an additional instrument receives for the early clearing-up of new market tendencies. An often durable customer connection is favoured.

The individualized mass production becomes possible only by the employment of modern information and communicationses. Internet-be based the customer its product configures.

Products, for which the individualized mass production is already used, are textiles, shoes, clocks, prefabricated buildings, chocolate u.v.m.

Articles in category "Individualized mass production"

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