Versione di lingua italiana
Deutsch Sprachenversion
English language version
Choose language:

» Economics » Management economics » Topics begins with I » Idea identification

Page modified: Tuesday, July 12, 2011 15:28:27

By idea identification or a creativity technology one understands generally the purposeful producing of new ideas for the purpose of a problem solution. In particular within the range of the economy the term used in the context of innovation Workshops or innovation projects.

Methods, which are suitable to specify problems are to be accelerated the idea identification and the idea river of particulars or from groups to, the search direction to extend and mental blockades dissolve. For badly structured, open problems the number and kind of the possible solutions are not given; each result of the solution process is only a relatively optimal solution at a certain time. With the use of creativity techniques will creativity lively, in order to find completely new, yet not realized solutions.

Colloquially the designation is used "idea identification ", the emphasis is however rather on generating new ideas, as in looking for/finding (already existing) ideas (generation of idea). Contrary to the rather coincidental "brainstorm "one understands purposeful producing from ideas to a defined time by idea identification.

For the idea identification numerous methods were developed. These methods are not algorithms, which lead correct "result to one "(like e.g. 3. ) Heuristics, i.e. process steps, which proved in practice as goal-prominently and with each application again different results to supply, separate root from 9. The most well-known is the brainstorming, which was developed into the 1950er years in the USA von Alex Osborn and since that time as epitome of the idea identification is understood.

Idea identification methods are suitable only for problems, for which the solution method is still unknown (so-called "bad-structured "problems), not for problems, for which there is a well-known solution method (so-called "probably-structured "problems).

Quality and quantity of the ideas are dependent on the task, the applied method, the participants and in particular from their internal attitude. The results are before not well-known. The quality is increased, if the participants use creative thinking strategies.

There are public and internal seminars, which train these methods.


Advantage of the group

Most methods are well-known as group methods, can be used however usually also of individuals. To the idea identification in this sense usually groups are formed for 14 participants, who use such a method of 7 -. Depending upon method such a idea identification meeting lasts between 30 and 60 minutes. The group has the advantage that not only a large number, but also a higher diversity can be attained from solution ideas to. The group composition should be as heterogeneous as possible therefore. So that the group can work effectively, usually a moderator is necessary for the idea identification, which knows the method and which participant trains accordingly.

General structure

The methods supply usually first philosophies, which are selected then to idea concepts developed further and to be concretized to have and afterwards for realization (evaluation procedure and selection strategies).

The creativity methods can be divided into intuitive and diskursive methods.

Intuitive methods

Intuitive methods supply within a short time a great many ideas (in 30 minutes of 100 - 400 single ideas). They promote thought associations with the search for new ideas. They are appropriate for activation of the unconscious one; Knowledge, of which one does not think otherwise. These methods are to help to leave brought in thinking tracks. They activate the Potenzial of whole groups and put a broad basis, before with diskursiven methods one continues working. Most well-known probably is the brainstorming accomplished in the group, which in a multiplicity of variants one practices. The written form Brainwriting pulled again many folders tight. Another strand of the intuitive methods works with analogy and foreign methods, as solutions of a range are to supply appropriate ideas for another range, like the bionics.

  • Brainstorming
  • Conference of negative
  • Creative letter
  • Brainwriting
  • Collective Notebook
  • 6-3-5 method
  • Brainwriting pool
  • Semantic intuition


  • Head restraint and technology
  • Mind Mapping
  • Gallery method
  • Map technology (Metaplan technology)
  • KJ-method
  • Cluster (creative letter)
  • Bisoziation
  • Catalog technology


  • Semantic intuition
  • Attraction word analysis
  • Superposition
  • Bionics
  • Synectics
  • Tilmag method
  • Encyclopedia method
  • Force fitplay

Diskursive methods

Diskursive methods supply 10 - 50 ideas to 30 minutes. They lead the process of the solution search systematically and consciously in individual, steps logically running off through (diskursiv = from term to term logically progressing). Such methods describe a problem completely, by being split up analytically into smallest units, as complete with morphologic box, its criteria and developments a problem clearly, and non-overlapping (English keyword MECE: mutually exclusive, completely exhaustive) to describe is. Likewise the relevance tree analysis, which becomes more precise from branch to branch.

  • Morphologic box
  • Osborn check list
  • Cause effect diagram
  • Relevance tree analysis
  • Progressive abstraction

Creativity beginnings

Besides entire creativity beginnings developed, which intuitive and diskursive elements unite:

  • Thinking hats by De Bono or Sechs hats
  • Value analysis (VALUE analysis, ISO standardized function analysis)
  • Walt Disneymethod with three roles
  • TRIZ a Russian system, in a general manner translates "theory of the inventive problem solving"
  • ARIZ a step procedure for the solution of invention problems

Creativity guru and - organizations

  • Alex Osborn
  • Tony Buzan, inventor the Mind map
  • Edward de Bono, Erfinder of the thinking hats
  • Ishikawa Kaoru, inventor of the cause effect diagram
  • Institute for battery inch, Frankfurt/Main
  • Ideo, American Design and creativity advisors

See also: Creativity, phases of the creative process, innovation, creative letter

Related links

Related Websites

We found here 4 related websites.

Page cached: Friday, May 27, 2016 00:22:43
Valid XHTML 1.0!  Valid CSS!

Page copy protected against web site content infringement by Copyscape