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The Hugo Boss AG is a clothing manufacturer with seat in Metzingen. There is also the well-known Outlet Shop.Boss and/or Hugo Boss is at the same time one of the most well-known German mode marks. Since beginning of the 1990er years is Hugo Boss by the majority in the possession of the Italian material producer count Pietro Marzotto, whereby the mark was developed before by the brothers Holy (now Strellson) to the well-known size. Chairman of the board of the Hugo Boss AG is at present Bruno Predecessor was Werner Baldessarini, which draws still responsible for the exclusive mark designated after him; it is to be adjusted 2007.
1923 were created the company by Hugo Boss in the Kronstrasse 2 in Metzingen. In the 30's the management consisted of admitting national socialists and received orders for the supply of uniforms at SA, armed forces, SS and HJ. The company busy during this time forced laborers from west and Eastern Europe. The artist Tanya Ury worked on this part of history among other things in a photo Triptychen.Erst after that 2. World war began to manufacture Hugo Boss for gentlemen.
In June 2000 the Hugo Boss AG of the donation initiative of the German economy joined for the remuneration of the forced laborers.
To the mark BOSS the following four lines belong:
This line is offered for men and women. It is admits for elegant Businesskleidung as well as evening clothing.
Selection is the Premiumlinie of BOSS.
Orange leisure mode offers for men and women.
Green contains functional sport clothing e.g. for gulf.
HUGO aims at young men and women, who want to create their own style.
This label stands for elevated luxury.
In the financial year 2005 the AG obtained a conversion of 1.3 billion euro and a yearly surplus of 108.2 million euro. The production of the takes place in own works in Turkey and the USA. Thereby Boss are allotted to 82 per cent of the conversion to the well-known gentleman mark. Further marks are Boss Selection, Boss Woman, Boss orange, Boss Green, stress juvenile mark Hugo and the exclusive mark the Baldessarini. World-wide Hugo Boss operates 145 own Shops (conditions: 2005). The moreover one licenses for eyeglass frames, smells, clocks, shoes and other leather goods will assign.
The Hugo Boss AG engages itself for a long time in the range culture. It finances every 2 years the Hugo Boss Prize lent by the Guggenheim museum since 1996. In addition the AG promotes international contemporary exhibitions, under others an exhibition of Dennis hopper in the year 2001. Likewise an intensive co-operation with the Salzburger festivals exists since longer. Thus since 1999 various performances were equipped.
Since now a quarter century exists the partnership between the Hugo Boss AG and that formula 1-Team McLaren Mercedes. In the Indy Racing League supports the AG the team Penske Racing.
Since 2002 the AG is in a close partnership with the box brothers Vladimir and Vitali Klischko.
Since 2004 is the Hugo Boss AG main sponsor of the Open-60-Yacht "HUGO BOSS".
As gulf sponsor appeared the AG for the first time in the year 1985. Bernhard long one and Severiano Ballesteros were e.g. equipped.
In the range football is active the AG with the FC Bavaria Munich, the VfB Stuttgart, Chelsea FC, Manchester United FC, the AC Milan and the German national team.
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