Howard Schultz (* 19. July 1953 in Brooklyn, New York) be a American entrepreneur and chairman the international "Coffee House "- or chain Starbucks.

Life

Training

Schultz is the son of a Jewish assistant and buildup in a subsidized low-rent housing in Brooklyn. On the Highschool became it such successful Quarterback of the football crew that it received for it a football scholarship at the Northern Michigan University. Since it did not play however well enough for the college crew, it had to take up a student credit. It occupied courses in marketing, Rhetorik and communication and could for 1975 its conclusion as Bachelor make. Thus he became also the first university graduate of its family. It went again back to New York, in order to receive with Xerox the best salesman training, which gave it at that time in the USA. Afterwards it worked for three years in the sales and marketing of Xerox. Subsequently, it changed for the American branch of the Swedish company Pestorp, a manufacturer of household appliances to Hammarplast.

Coffee trade

1981 it finally became the department manager for the sales and the vice-president of Hammarplast. In the same year he discovered an unusually high paragraph of a certain coffee machine, which by a small company in Seattle named Starbucks was ordered with control of the sales figures. He visited the three owners Gerald Baldwin, Gordon Bowker and Zev Siegl and became enthusiastic for their concept to offer only the best commodity i.e. noble coffee beans and high-quality coffee machines. Schultz, which knew so far only the usual freezingdried coffee powder, was won with the there coffee benefit on the place: "It was, as if I would have discovered a new continent. "Fast matured in it the resolution to supply the whole country with this coffee quality. After several approaches finally the owners granted it his will and adjusted it 1982 as managers for the marketing and the operational business, which consisted at this time only of four business.

The attendance of sales sale in Milan 1983 brought Schultz on the idea to offer now also the coffee as beverage. Only its superiors accepted the mechanism of small Espresso bars in the shops and rejected however each further expansion. Therefore Schultz quit and created its own coffee bar named "IL Giornale", he was supported by his former employers. Schultz spoke now with more than 200 possible investors, about which at the end only fifteen investors entered also into the business. It was sufficient, in order to buy up and with eleven shops and one hundred employees an unparalleled boom to begin be able the owners of Starbucks 1987. Schultz paid more than the minimum wage, provided for a health insurance and granted share options also for partial time forces. But but long work times and few opportunities for advancement prevail forwards; and the share options were lost, who already quit after few years. Its chain expands rapidly: it can do 1991 the establishment of the hundredth branch will celebrate, since 1992 it quoted and starting from 1995 became active it also in overseas. In the year 2000 he withdrew from the operational business and changed themselves into the supervisory board. Apart from a attack-merry expansion strategy, which sets v.a. on skillful placing of its branches, Schultz attaches also importance on an excessively differentiated sort selection and a smokeless coffee consumption. Starbucks used recently also ecologically cultivated coffee and offers the used up coffee flour in vain as fertilizer and compost. The former football player Schultz could be 2002 40% of the basketball crew Seattle SuperSonics own to call. Its fortune became 2003 on 700 million dollar estimated.

Literature

• Howard Schultz & Dori Jones Yang: "The Erfolgsstory Starbucks. "Sea-village: Signum 2003, 334 S. - translation of "Pour Your Heart Into It. How Starbucks Built A company One Cup RK A Time. "Hyperion Books: New York 1999 ISBN 0786883561

Related links

• "the high church OF starbucks ", Salon.com, 24 November 1997 (English)
• "The coffee king ", the time, 16 April 2003, No. 17

Articles in category "Howard Schultz"

We found here 8 articles.