Dazs [] is an American mark of hochpreisigem ice-cream (Switzerland. ). The manufacturing firm of the same name was created 1961 by Reuben Mattus in the USA. From 1976 on also were operated after the Franchise system.

1983 lost the company Dazs their self-sufficiency, when she was bought of the American company Pillsbury. 2001 were taken over Pillsbury by general Mills. By one 2001 closed Joint venture of general Mills and Swiss food company the rights lie at the selling and at the mark Dazs for the USA since 2001 over the coming 99 years with In the remainder of the world Dazs is driven out further by general Mills.

Origin of the name

Against the wide-spread opinion the name is not Dazs of a European language entliehen, but this concerns an art term. The umlaut and "zs" therefore not with the discussion are considered. The name should look European and sound for the American consumers and associate with European tradition and handicraft art. In order to strengthen this impression, supplemental Mattus the Firmenlogo in the initial years around one the map of this procedure outlined during the naming in today's marketing as Foreign Branding is designated.

Related links

• German-language Website of Dazs
• German-language Website of general Mills

Articles in category "Hen Dazs"

We found here 5 articles.

Related Websites

We found here 4 related websites.

• Eye - FOOD: Candy foods -- they're rich in sugar and fat, low in ...
  The folks at H>agen-Dazs commissioned Gallup to poll hungry Canadians, most of whom said ... H>agen-Dazs' Ontario sales are up 112 per cent from last year, ...


• Franchise Information for The Haagen-Dazs Shoppe
  Franchise Information for The Haagen-Dazs Shoppe. Including Start-up Costs, Franchise Fees, Qualifications, Growth History and More. Ice cream retailer.


• H
  Official site for H


• H
  (Ironically, although H