The HB male is a Comicfigur, with which the tobacco goods manufacturer ASKED (British American Tobacco) the cigarette mark "HB "applied. Bruno, so the unofficial name of the HB male, is one of the most well-known Werbefiguren in the history of the German commercial television.

The publicity films in cinema and television with Bruno always ran off according to the same pattern: Everyday life situations were represented, in which always somewhat it went wrong, on which Bruno excited itself dreadfully, with incomprehensible language raved (it concerned Arab, which was played backwards with double or, according to the increasing excitement, with higher speed) and literally "into air went ". Thereupon the following Slogan - from the off spoken with calming voice - read: "Stop, my friend! Who will go directly into Rather seize to HB! "and Bruno floated as "a HB king "gutgelaunt and eases to the soil back, accompanied from the voice: "Then everything goes like automatically. "The cigarette was applied thereby as problem settler and pressure equalizing agent, a concept, which finds this very day with many products application.

Advertising spots with Bruno were produced from 1957 to 1984, radiated after the advertising prohibition for cigarettes on the television (1972) however only until 1984 in the cinema. Into the 1960er it brought the HB male to years on a Bekanntheitsgrad of 96 % the spectator. At that time HB was the most well-known cigarette mark in Germany.

Creator of this figure, which was drawn at the beginning of still in black-and-white, was a trick film director Roland

Briefly before Brunos invention embodied humans the HB male. However only few Spots of this kind were produced. Likewise only short time was shown a drawn bebrilltes male of the type "managers of the Wirtschaftswunders ". Finally one came on later than Bruno admits a become character. One looked for a figure, which radiated extreme hecticness. Into Brunos start times it went not yet into air, but burst before rage.

The Aufbrausen of the cholerischen HB male became proverbial with the expression "to specify itself like a HB male ".

Films with the HB male are today under collecting tanks desired and on video cassette, CD and DVD available.

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