HappyDigits (correct way of writing; sometimes also Happy digit) is the second largest than bonus programs designated customer connection programs in Germany. For HappyDigits the CAP (Customer Advantage Program) is responsible GmbH, a Joint venture enterprise of the German Telekom (51% portion) and KarstadtQuelle (49% portion).

Promised advantages for the participant

By means of a personal customer map participants can collect enterprise taken part (e.g. retail businesses and distributing houses) with several at this program with the purchase on an account points, which are called here "digits "and equated with an equivalent by 1 euro cent. Collected points can be exchanged in special premiums, like e.g. musical maps or goods vouchers. The offerer lures beyond that with advantages such as profit plays and special offers as well as the possibility of donating collected points for charitable organizations.

Purchases are seized electronically by means of the coded participant maps and stored after person. Depending upon price of the article and current special campaigns then a conversion takes place into points of bonus.

Donation possibility of the digits

The bonus program offers also the possibility of donating the digits for different charitable organizations for example for SOS world-wide to registered association or German child assistance directly. For the victims of the Tsunami disaster of 2005 the HappyDigits participant donated for example altogether 30 million digits as well as additionally 100,000 euro at cash.

Advantages for the offerer

The advantages for the offerer are in the intended connection of the customer to participating business; from irregular customers regular customers are to become in such a way. Beyond that personal registering of individual purchases (article acquisitions) permits an evaluation of the purchase behavior of the participants and appropriate control of the marketing. In particular the evaluation permits a measuring of the success of advertisement.

A steady point of criticism of bonus programs is the data security; the HappyDigits program was distinguished according to own data by the Rhine country with a quality protection seal to the data security.

Competitor

Competitors of HappyDigits are among other things Payback, and the REWE Haushaltskarte.

Participating enterprises

In the bonus program HappyDigits participate the among other things following enterprises:

• Karstadt (and Hertie Munich)
• Source
• Neckermann
• T-Com
• T-mobile
• T-Online and T-Online Shop
• Kaiser's and Tengelmann
• Schlecker
• Runners POINT
• Alsterhaus
• KaDeWe
• GolfHouse
• Sixt
• Rossmann dispatch
• On-line kiosk

Related links

• happydigits.de

Articles in category "HappyDigits"

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Related Websites

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