Hans's William Karl Gustav Domizlaff (* 9. May 1892 in Frankfurt/Main; "† 5 September 1971 in Hamburg) worked as painter, stage designer, writer, advertising consultant and a creator of well-known marks and branded articles in Leipzig, Berlin and Hamburg. With its book publications typical mistakes in reasoning of the advertisement criticism (1929) and the production of the public confidence. A text book of the mark technology (1. Edition 1939, 2. of Hans's Domizlaff revised and supplemented edition 1951, 7. Edition August 2005) it became the founder of the mark technology.

Biografie

Hans Domizlaff makes itself in Leipzig already during his school time supported from max of Klinger first a name as a painter. It studies painting, philosophy and mathematics in Paris from 1912 to 1914.

Back in Leipzig Domizlaff begins training as the pilot in September 1914 first. A crash, which it gets over heavyhurt, prevents that it pulls as a flier into the First World War. It uses the time as Rekonvaleszent to the study at the university in Leipzig. Starting from March 1916 up to the end of the war he is a soldier in France. He is trained there as the aerial photograph photographer.

After the First World War it opens a studio in Leipzig in the Thomaskirchhof as a painter. It sketches among other things fair bunks and advertisement posters, mainly however sceneries at the urban theatre and at the Leipziger folk theatre. As artistic advisors of printering and packaging means manufacturers Wezel & Naumann he begins to argue with the still recent area of the advertisement and its effect means.

In the spring 1921 it meets the Erfurter cigarette manufacturer Philipp F. and Hermann F. Reemtsma, for which it works starting from May 1921 as a creator of the well-known marks R6, harvest 23, Senoussi, yellow sort and as an advertising consultant. After the Reemtsma Cigarettenfabriken shifts its company headquarters 1922 to Hamburg, Hans Domizlaff establishes itself starting from 1923 to the Elbchaussee, where he lives up to his end of life.

By its successful work for Reemtsma it belonged to the partner and to the board of directors of the enterprise. Starting from 1934 advises Domizlaff Carl Friedrich of Siemens with the organizational transformation of the company on the basis of the mark technology. It develops an appearance for the entire enterprise, which becomes as the Siemens style in such a way specified model for the Corporate Design of many enterprises. Starting from 1938 it leads the main publicity department of the Siemens company. As Produktgestalter it creates radios, telephone apparatuses and vacuum cleaners, cared for after that 2. World war different labels the German Grammophon society (Polydor, Heliodor, Brunswick, literary archives) and develops 1946 together with Ernst von Siemens music-historical Institut of the German Grammophon society, who finds international acknowledgment under the label archives production this very day.

1932 publish Hans Domizlaff the volume propaganda means of the state idea, which had developed from the exchange of ideas with its Mentor Hermann Ullstein. With this book it wants to be recommended with realm chancellor Heinrich as advertising managers of the German Reich. With the escape before its National Socialist and the emigration Ullsteins 1934 ends to Domizlaffs active commitment for the policy.

In the book the production of the public confidence - a text book of the mark technology, which appears in November 1939, describes Hans Domizlaff for the first time in the technical literature the emergence of a branded article. By the example of a preferential chocolate the individual measures of a buyer are represented, with whose assistance those, first anonymous staple commodity, becomes to the branded article. Domizlaff formulates the 22 laws of the natural mark formation. Beside its sail book Dirk III becomes the text book of the mark technology its most successful book. It appears to the society in so far seven editions, last in August 2005 under the patronage for the study of the mark nature registered association in Wiesbaden.

At the end of of 1940 withdraws itself Domizlaff more and more on its 1927 acquired heath yard and starting from in the middle of 1943 to the chairman of the Naturschutzparks heath is selected. 1941 it terminates first co-operation with Siemens.

Immediately after end of war he is several times cross-examined by the English military authorities and for a half year interns. Its possession in Hamburg and Egestorf is seized and released only 1947 again. Gradually it takes the work for Siemens and Reemtsma.

Domizlaff Verwurzelt also after the Second World War not with a democratic order make friends itself, its ideal is an entrepreneur state in the German empire cannot.

1954 furnish in Hamburg it to the Elbchaussee Institut for mark technology, who exists up to its death 1971. It publishes the Brevier for kings (1950), its autobiography thoughtful journey (1950) and again publishes the text book of the mark technology the production of the public confidence (1951) as revised and supplemental edition. 1957 appear under the title the soul of the state. A rule book of the elite a rightfully violently criticized private pressure, in which Domizlaff represents racistic opinions. It writes therein among other things from one "unquestionably nobler, more highly bred and culture-basic white race ", to which it confronts "uncontrolled primitive negroes ".

Up to the center of the 1960er years is active Domizlaff for Reemtsma, Siemens and the German Grammophon as advisors, afterwards he withdraws himself from the active economic advisory assistance. For the German Grammophon he cares for different, partly labels with different music programs, created by him. It develops its last large mark creation for in Traben Trarbach the residents winery Langguth inheriting. It acts thereby around a mark red wine with the name Medinet, which is filled up in a bottle form created by Domizlaff, a Amphore. It belongs today to the largest wine marks in Germany.

Up to its end of life Domizlaff dedicates itself to the situation of the Evangelist church in Germany. With that Hamburg minister Helmut Thielicke connects it the effort to work against the increasing number of church withdrawals. Its last book publication of 1970 carries the title religious phenomena. Meditationen over unconscious connections. It dies on 5 September 1971 after illness lasting for weeks and serious in Hamburg.

Family

• Father: George Heinrich Christian '' Domizlaff '' (*14. June 1854 in Soest; "† 28 October 1937 in Leipzig), president of the regional directorate Leipzig, field upper post office master in the 1. World war).
• Nut/mother: Anna Catharina Boeter (*10. December 1866 in Hamburg Eppendorf; "† 1944, Murnau, Upper Bavaria).
• Brothers and sisters:
  • Hildegard Domizlaff (1898-1987), sculptress in Cologne.
  • Helmuth Domizlaff (1902-1983), second hand bookseller in Munich.

Literature

• Hans Domizlaff: The production of the public confidence. A text book of the mark technology, 7. Edition, Hamburg, August 2005. 352 sides. ISBN 3-922938-40-X
• Alexander pole: "And everything arranges the shape - Hans Domizlaff, thought and Gleichnisse", Zurich, Kriterion publishing house, 1992
• Armin Mohler: The conservative revolution in Germany 1918-1932, 4. Edition. Scientific book company, Darmstadt 1994, S. 440f., ISBN 3-534-12490-1
• Dirk Schindelbeck: Style thought on power. In: Dirk Schindelbeck among other things: "Creep in the brain of the mass!". Advertisement and mentality history. Scientific book company, Darmstadt 1995, P. 45-73, ISBN 3-534-12675-0
• Peter Sumerauer: Hans Domizlaff and the origin of the mark technology. In: Yearbook mark technology 1995. German specialized publishing house, Frankfurt 1995, P. 77-93, ISBN 3-87150-458-0
• Peter Sumerauer: Bibliography Hans Domizlaff - a bibliography of the mark technology. Materials Hans Domizlaff archives, Frankfurt/Main, 1995, 152 sides.
• Peter Sumerauer, Carmen Zotta: Hans Domizlaff - "the production of the public confidence" - communication with the anonymous mass - public as shape. In: school bench and - history and family excessive quantities of the Domizlaff from Pommern and Prussia, Attempto, 2003, P. 457-474, ISBN 3-89308-360-X
• Peter Sumerauer: Hans Domizlaff - a biographic sketch. in: Hans Domizlaff: The production of the public confidence. A text book of the mark technology, 7. Edition, Hamburg, August 2005. P. 325-337. ISBN 3-922938-40-X
• Fedor Bochow: '' Domizlaff, Hans's William ''. In: Saxonian Biografie, given change of Institut for Saxonian history and Volkskunde registered association, works on from Martina Schattkowsky, expenditure for on-line

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