W. Werner (* 5 February 1944 in Heidelberg) is founder and acting partner of" DM drugstore market "with the firm center in Karlsruhe, professor of the University of Karlsruhe and chairman of the initiative "undertakes the future".

The entrepreneur

W. Werner visited a ripe professional school at the Bodensee before the middle one, where he made druggist teachings of 1961-64. There it became in its spare time also an inspired Ruderer. Its energetically operated hobby led finally 1963 to the title "German master" in double two. Afterwards it acquired itself a thorough professional experience in different trading ventures. Finally it occurred 1968 the parental drugstore business Heidelberg. After however the exempt private company had to announce insolvency, it changed to the Karlsruher large drugstore Idro of the company "Carl Roth". After the reorganization of the selling he suggested also the introduction of the Discounter principle to the management, but not without a competent technical consultation of the customers. Its innovative ideas were rejected.

Thereupon it left its employer and made themselves independent. 1973 it created its first drugstore in Karlsruhe. The name for the new enterprise" DM "is the abbreviation for "drugstore market". 1976 expanded Werner on the Austrian market, its earlier rudder partner farmer are today leader of DM Austria. 1978 existed already more to than 100 branches in Germany. In the meantime there are about 1,600 branches in nine European countries. The enterprise employs approximately 23,000 coworkers, who gained 2004/05 a conversion of 3,3 billion euro. Its fortune became 2005 of manager magazine on "€ 1.05 billion estimated and is thereby on place 78 of the richest Germans. As a successor of Reinhold he was appointed 2003 the professor of the institute for Entrepreneurship at the University of Karlsruhe (TH). Werner plans its prospective retreat from the operational management and the change in the year 2008 into the supervisory board. Successor is to become then his present deputy Erich Harsch. Of Werner oldest son Christoph (* 1973) and supervisory board with" DM "remains for the time being with the Pharmakonzern GlaxoSmithKline in the USA, because with" DM "give it "no dynastischen conditions ". Werner is married in second marriage and has seven children.

The enterprise concept

First Werner a conventional way went, by to a large extent expanding the Discounter principle (self-service, high discount rate because of bulk buying) of the food trade on the drugstore market. Cause was 1973 the abolition the application of fixed prices for drugstore products. Which in this time still innovative and courageous had been, should turn out with increasing expansion ever more than too bureaucratically and ponderously. Beginning of the 90's changed gradually also the internal organisational structure for Werner. The branches kept more direct responsibility and self-control increasing. Today the DM branches locally determine their assortment, their rosters, partially the superiors and even the salaries. No German wholesale enterprise leaves as much clearance for decisions to its coworkers. The results are among other things the lowest prices with many products and a high satisfaction of the coworkers and customers.

Its unusual kind of the management lets listen attentively therefore today country widely. It turns beyond that stresses guidance concept on, which it calls "dia.-logical guidance ". It is based on the basic values of understanding and respect: in place of the instruction one sets with DM on the dialogue. To emphasize it is also that all apprentices, mentioned by Werner Lernlinge, while their training two times completes a theatre project. With support of professionals they are thereby "team and able to communicateness, conflict ability, the ability, to imagine itself into other humans purposeful like situation-appropriate and flexible acting "to learn. In this way they are made familiar with a business model, which understands itself as "learning enterprise ", in order to be able itself to act because of that permanently changing market conditions flexibly and efficiently. The passionierte Ruderer Werner illustrates this situation with one "permanent game water ".

As almost revolutionary to designate is also the express intention of Werner of promoting "openness for new". In the average operating everyday life against it openness is completely unwanted and as negative is also usually felt. As a work-psychological study resulted in, most Mobbing victims are open "for new experiences "(been). Also the branch managers of DM got along at the beginning only very heavily with this conversion.

Werner is an admitting Anthroposoph and aligns its business philosophy according to the principles of personality development, confidence and creativity. Therefore it does not see personnel expenditure, but "creative posts" also in its coworkers with "coworker incomes". He regards premium and bonus systems as permanent "distrust" in relation to the readiness to perform of its coworkers (Stg. Ztg., 21. May 2003). At the end of each Tertials a so-called "Tertialabschlusszahlung" (in variable height) is disbursed nevertheless to those coworkers, whose branch the planned goal reached or exceeded. Werner expressed itself 2005 publicly for a basic income. Finally Werner promotes also cultural and social projects like the Hermann Hessian literary award and a daily center and a place of refuge for road children to Alexandria, Egypt.

Political commitment

Since the year 2005 Werner uses itself publicly for an unconditional basic income in Germany after one of it starting from 1982 developed concept. In November 2005 it created in addition the initiative "undertakes the future".

Honors

For its life's work it receives the "Fairness Ehrenpreis" to 2003 from the Fairness donation. The training concept the IHK Stuttgart with the "innovation price training" 2004. Lend together the "Initiativpreis out and further training" 2004 to it the German industrie and Chamber of Commerce day (Council of German Chambers of Commerz), the petrol Wolff donation and the magazine "restaurant economics". it receives also the Order of Merit to 2004. 2005 honour it the Federal association of German management consultants (BDU) with the "BDU ManagerAward". In October 2005 Werner was distinguished in the context of the IITH Natives of Bayreuth dialogues with the for the first time assigned "Native of Bayreuth model price".

Literature

• Blank, Torsten (2002): Enterprises use art. New potentials for the enterprise and personnel development. Stuttgart: Klett Cotta, 299 S. ISBN 3-608-94054-5
• Dietz, Karl Martin and cracks, Thomas (2002): Dia.-logical guidance. To the guidance culture with DM drugstore market. Foreword by W. Werner. Frankfurt A.M.: Campus, 140 S., ISBN 3-593-37170-7 review:

See also: Undertake the future

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