A formulation of goal and/or goal agreement is equally stored economical terms from the management, in order to define a result or a process goal within a creation of value chain and/or in the project management. They are a component of the coworker motivation within management by a objectives concept and as appendix of the work contract or a project planning are often specified. When intermediate objective or milestone becomes here conditions designation, which can be attained in the process of a project and whose reaching are to be controlled.

Zielfindung

During the prioritization of aims of the project or enterprise managers orient themselves regularly at the global goals of the total enterprise. Becomes between short, central, and long-term goals as well as between operational and strategic goals differentiated.

The general term of the formulation of goal serves afterwards for it following planning to simplify. For the employment of necessary resources as a check however intermediate objectives are agreed upon, in order to lead the project with consideration of the development up to the next intermediate objective further. The formulation of goals helps to keep the set basic conditions and the milestones leads to a section-wise treatment of a project with correction options.

A complete formulation of goal contains the following parameters:

• Who (restaurant unit concerned, department of, enterprise)
• Which (result or a process goal with verifiable quality definition)
• When (date for intermediate objectives, milestones and result)
• As (employment of funds, particularly soil, capital, work, dispositive factor)
• Away (defined proceeding, particularly methodology and procedure)
• Regulation during fulfilment and/or default of the goal.

Besides a goal should be defined in such a way that it - attainable actual and nevertheless motivation realistic are.

Examples

Strategic goals

A strategic goal a mostly long-term company target is called, which has validity at the same time for several independent restaurant units. Frequently pursue these independent units diverging goals, which stand partially in the competition among themselves or form so-called hierarchies of objectives. A well-known and holistic planning aid for the total adjustment is the Balanced Scorecard, in which long-term and worth screen end of goals are specified.

Operational goals

Operational goals are oriented mostly short until medium-term or refer to individual departments of very large enterprises and/or small and middle total enterprises. Frequently from year or quarter goals one proceeds. Since this without a superordinate long-term and holistic goal orientation to a mutual Kanibalisierung of individual capacity ranges lead (individual profit centers to work against each other or marketing and selling pursue different strategies), must operational goals can subordinate themselves to the strategic.

With complex projects as during a software development become in the process of a development phase (e.g. Specialized concept, data processing concept, programming, test, introduction) of milestones as intermediate objectives agrees. They are part of a Roadmap. With reaching such a level of development a project can again be aligned if necessary or terminated even prematurely, which can mean a substantial saving at time and money.

In exceptional cases an operational goal can head for also consciously losses, if e.g. in the establishment phase or during the new introduction of a product consciously approach or restructuring losses is planned. The break even point (breakeven POINT) is the threshold, at that proceeds the costs will exceed and is strategically planned.

A result goal

A complete formulation of result goal could read: "“The XZ-department plans a regional operational development of the direct sale conversions for photocopying apparatuses on European Union 400,000, - per annum for the current financial year in its marketing area postal code. 50000-55000. This result is to be achieved with employment of the two field service salesmen of the department and with the help of a full time place in the company call center under line of the regional sales director CBA. Here is to be paid attention in particular to the strategic competition advantages of the type SOSOSO4 opposite the main competitor NENENE9. If necessary the regional sales director supports both coworkers in customer discussions locally."”

A process goal

A complete formulation of process goal could read: "“The seminar quality of our training leaders is to be increased still in the course of this quarter so far that the customer opinion polls in the categories "“practice proximity"”, "“learning with fun and joy"” as well as "“negotiability"” on a means of 80 per cent on our evaluation elbows to reach. In addition it is to be furnished planned, a tumbling Coaching and Hospitationsverfahren, with which all coaches participate at least once in the month in a meeting of a colleague. In such a way developing exchange should be to at the latest quarter center to the conference of lecturer developed and discussionable. The responsibility for this measure has Fachdozentin GRR in coordination with ZTG"”.

Problems and risks

Due to the written adjustment of the goals it should come with personnel discussions to no discussions over the values. However frequently the evaluation of the results and/or their assignmentassignment assignment becomes practical the problem. Since mostly the superiors write, examine and also evaluate both the agreement, conflicts must be solved mostly on the Metaebene.

Economic meaning and consequences

In particular with extensive project developments will a goal formulated accurate and it is will be written if necessary meaningfully intermediate objectives to be set up, thus the computation of personnel, material and costs possible as well as a scenario over the further progress can.

Further meanings

• In the tactics and strategy of warfare with the type of combat beside the attack target to two intermediate objectives are instructed, in order to arrange combat into phases and the different attacking federations coordinate.
• The term Stopover is usually used in the air traffic for longer, intentionally inserted pauses on a travel route.
• In the Rallyesport within a stage intermediate objectives are started and must be confirmed there officially.

Literature

• Gunther wolf: Variable remuneration - ingenious simply enterprises steer, high-level personnel relieve and coworkers inspire. Hamburg. Publishing house 2005, ISBN 3931832678.

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