Gap Inc. is the largest American clothing retailer. GAP (original The GAP) has its head office in San Francisco in California. In Great Britain, France, Japan and Canada GAP is likewise active. To GAP likewise the chains of stores Banana Republic, Forth & Towne and old Navy belong.

History

GAP was created 1969 by Doris and Donald Fisher. The name leads itself from the differences between children and parents off ("the generation gap "), in German as generation conflict well-known. Marks became initial like e.g. Levis sells. Fisher felt however more and more that the demand for good customer service and fashionable clothes were not satisfied. Therefore they began 1982 with the draft and the marketing of own ideas. Since 1990 Gap sells no more foreign marks. Robert Fisher, Donalds son, took over 2004 the position of the supervisory board chairman. To the family Fisher more than 25% of the enterprise belong.

Banana Republic was bought 1983. Old navy was brought 1994 on the market.

After an international medium campaign because of bad conditions of work Gap explained itself 1995 as the first large enterprise of the USA ready independently to be supervised.

The commitment in Germany ended 2004 with the sales of all branches at the largest European competitor, the Swedish H&M. in the same year the mark Forth & Towne to the market was brought, the target group is women over 35.

Related links

• Gap Inc.
  • Gap on-line one
  • Banana Republic on-line one
  • Old Navy on-line one
• Yahoo! - Gap Inc. Enterprise profile

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