Foreign Branding stands in the advertising economy for the effort of an enterprise to let its company names or the names sound foreign one of its marks or one of its products.

In English-language countries for this purpose gladly to the French language or to the umlauts strange for these countries one falls back, while in the German-speaking countries the use of Anglizismen became generally accepted.

By Foreign Branding one in addition, putting special nationaltypical characteristics out understand, as certain key terms are not translated into the respective national language.

Examples: Of Volkswagen driving pleasure (in the USA), Renaults of d'automobiles (in Germany) or Dazs (an American product, which is to sound European).

See also: Heavy Metal umlaut

Articles in category "Foreign Branding"

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• Foreign branding - Wikipedia, the free encyclopedia
  Foreign branding is also often used in Mexico, mostly due to the country's proximity to the United States. English product names and slogans are commonplace ...


• Handout on Product Naming and Foreign Branding
  It often involves 'foreign branding' (see below) but may also be used in other, ... Foreign Branding. Probably the most important product-naming strategy is ...


• References on the Subject of Foreign Branding
  "Foreign Branding and Its Effect on Product Perceptions and Attitudes. ... Pacheco, Barney G. "Foreign branding and its effects on product perceptions and ...


• References on the Subject of Foreign Branding
  Pacheco, Barney G. "Foreign branding and its effects on product perceptions and attitudes: A replication and extension in a multicultural setting. ...


• some good foreign branding papers
  Examples of some very good papers on foreign branding. A paper on branding in Vodka ads. A paper on branding in cosmetics ads.