The term electronics Customer Care (ECC) ("electronic customer care translates word by word ") designates those measures, which for improvement and maintenance of Kundenbeziehungen on electronic way are helpful.

That ever more strongly becoming competition makes it erfordlich that enterprises particularly support their business processes and their customer care electronically. This facilitates a differentiation of other enterprises over additional information and services.

The customer relations management (English more customer relationship management) is such a ECC concept.

IT-Potenziale in tasks of marketing

• Kundenaquisition: global operational readiness level and advertisement, "real-time marketing ", One ton One Advertising, target-group-specific advertisement, DATA cousin marketing (Customer Profiling), new selling ways,"Â…
• Customer connection: Integration of the customer processes, electronic customer communities, on-line plays, storage customer data and purposeful services on basis of the data, 7-mal-24-Stunden-Support, newsgroup,"Â…
• Achievement innovation: electronic auxiliary services, new achievements, individualizing of achievements, achievement bundling,"Â…
• Achievement care: Evaluate customer feedback/observation, advancement of the achievement, constant up-dating to customer needs ("Learning Relationship ")

Literature

• H.H. farmer, T. Falk, M. Hammerschmidt: Customer connection by in the Internet Banking. In: H.H. farmer, J. M. Neumann (Hrsg.): Consumer behavior in the Internet. Munich 2004, P. 415-434
• H.H. farmer, M. Hammerschmidt: Customer connection by Internet portals. In: Direct marketing. 6/40/2004, P. 20-23

Articles in category "Electronics Customer Care"

We found here 11 articles.

Related Websites

We found here 5 related websites.

• Panasonic Consumer Electronics - Customer Care Plans
  Panasonic Consumer Electronics - Customer Care Plans.


• Panasonic Consumer Electronics - Customer Care Plans Benefits
  Panasonic Consumer Electronics - Customer Care Plans downloads for all Panasonic Consumer Electronic Products sold in the USA.


• Panasonic Consumer Electronics - Customer Care Plans FAQs
  Panasonic Consumer Electronics - Customer Care Plans - FAQs.


• Raltron Electronics Customer Care
  Global supplier of frequency management solutions, including quartz filter, crystal, oscillator, clock, VCXO, TCXO, OCXO, Stratum 3 synchronization module, ...


• Raltron Electronics Customer Care
  Global supplier of frequency management solutions, including quartz filter, crystal, oscillator, clock, VCXO, TCXO, OCXO, Stratum 3 synchronization module, ...