Denner is third biggest Swiss the enterprise in the Detailhandel - after Migros and Coop. Denner is a 100%-Tochtergesellschaft of the rest getting thing AG with seat in Wollerau. The enterprise is designated after Denner Reiff, which entered 1881 as a partner into the enterprise.

The enterprise with seat in Zurich operates end of 2004 315 own business and supplies 265 independent detailists, which arise under the name "Denner satellite" at the market. In the year 2004 Denner obtained a conversion of CHF 1,843 billion. The profit is not well-known. The enterprise employs approximately 2 ' 300 coworkers.

The assortment consists of approximately 1 ' 000 articles of the daily need. 75% of it are branded article, 25% under the self-mark Denner are offered.

The name Karl Schweri is closely connected with the enterprise. 1951 took over Karl Schweri the majority to the IGA at that time. The entrepreneur fought against the prescribed final selling prices of branded articles, beer, liquor and tobacco goods. Over 2 decades the law cases lasted. Karl Schweri launched also several people initiatives. In the year 2001 the entrepreneur at the age of 85 years dies. Since 2001 Philippe Gaydoul leads the enterprise.

History

• 1860: The company "Reiff black, Mercerie and Spezerei trade" is created. From this society late Denner develops.
• 1946: "Import and wholesale the AG" (IGA) take over the "Consumgesellschaft Denner and CO. AG", "the department store cooperative", "Consum bear Pfister" and "summer AG".
• 1951: Karl Schweri possesses the majority to the IGA.
• 1967: After the system of the bound final selling prices for food is fallen, Denner opens the first Discount branches.
• 1968: The IGA brings the Spiritousenkartell to case.
• 1969: The IGA is umgenannt in Denner.
• 1973: Denner resists judicially the minimum price regulations of the tobacco trust.
• 1977: The first independent because he satellite is opened.
• 1983: Before the Swiss Federal court Denner loses the process against the tobacco trust.
• 1984: Denner takes over the play goods chain Franz Carl weber.
• 1993: The enterprise sets on a new Harddiscount strategy. Nearly no more branded articles are offered, but many new self-marks. Denner wins the process against the beer trust.
• 1994: Denner takes over the retail chain Waro.
• 1996: Before the Swiss Federal court Denner wins the process against the tobacco trust.
• 1998: From the Coop group Denner takes over altogether 49 Billi branches
• 2000: Denner changes the strategy and sells again increases branded articles.
• 2001: The owner of because he however Karl Schweri dies to 29. May 2001.
• 2002: The rest getting thing SA, the parent company of Denner, sells the Waro AG at Coop.
• 2005: Denner takes over all 146 Pick Pay branches and a logistics center of the German REWE.

See also

• Carrefour
• Aldi

Related links

• Official side
• Article in the historical encyclopedia of Switzerland

Articles in category "Denner (enterprise)"

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