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» Economics » Marketing » Topics begins with C » Customer service

Page modified: Tuesday, July 12, 2011 22:23:37

Under the term customer service all measures are summarized, which refer to communication with customers. To that extent the customer service is an instrument after Sales marketing.

In the customer service process different instruments are used:

  • Call centers receive complaints and work on these
  • In the context of the personal customer service a regular contact of sales sale with the buyer takes place
  • The mediale customer service makes automated problem solution assistance available, e.g. FAQ systems.

Objective of the is the customer connection, the increase or stabilization of the loyalty of the customers in relation to the enterprise.

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