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» Personal Loan No Credit Check, Online Economics » Management economics » Topics begins with C » Customer process


Page modified: Tuesday, July 12, 2011 21:06:44

Customer process the whole of the processes is called, which can be assigned to a customer. The operational sequences, which the customer does not see, of the operational sequences, which the customer notices as working process of the offerer, are to differentiate (visibility line).

With a credit inquiry the for example following subprocesses can be differentiated:

  • Enter the branch (visible)
  • Establishment of contact at the switch (visible)
  • Consulting discussion (visible)
  • Examination of the credit-worthiness (not visible)
  • Further inquiries at the department manager or other coworkers (not visible)
  • Or refusal (visible)

Since the customer the processes in particular within the service range, not visible for it, not when worth-drawing feels, the appropriate times are to be optimized.

The analysis of the customer processes gives in addition substantial referring to in-plant interfaces and took part coworkers. According to the goal "a partner for the customer" the customer processes should be structured. Perhaps this requires a transmission of responsibility on individual coworkers.


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