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By cost leader shank one understands the strategy of an enterprise in the management economics to stand out by smaller costs - and thus favourable prices - against the competition. The cost leader shank is one of the three classical competition strategies. Besides still the niche and differentiation strategy exist.
An enterprise can offer a property by process optimizations, scale effects or purchase power durably for the favourable price and receive an exclusive Wettbewebervorteil in this way.
Exemplarily Aldi pursues the strategy the cost leader shank and does for favourable prices without mark advertisement, a differentiated product offer or arranged sales rooms responding.
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