Corporate Design [] (CD) designate a subrange of the Corporate Identity (CI) and contain the entire visual appearance of an enterprise or an organization. In addition belong both the organization of means of communication (e.g. trade mark, business papers, means of publicity, packing) and the product Design. Also architecture with one thought out CD with included.

The organization of all elements of the Corporate Design happens under uniform criteria, in order to reach with each contact a recognizing effect.

In order to be able, become to ensure as efficient an implementation of a Corporate as possible Design the individual visual basis elements as well as exemplary applications in form of a corpus width unit Design manual documents and the users (coworkers, partners, printering, advertising agencies etc.) made available.

As an inventor of the Corporate Design is considered Peter Behrens, who introduced between 1907 and 1914 as artistic advisors for the first time an entrepreneur seeming picture uniform for the AEG.

See also

• Corpus width unit Design manual
• Design agency

Related links

• Corporate Identity portal (German)
• Corporate Identity documentation (English)
• A Website about Corporate Identity (English)
• What is Corporate Origin, history and definition by Wolfgang Beinert

Articles in category "Corporate Design"

We found here 36 articles.

Related Websites

We found here 5 related websites.

• Advertising, Web Design, Corporate Branding, Marketing. Made in ...
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• Corporate Design Foundation
  Corporate Design Foundation, a non-profit education and research organization, was founded on the belief that design can make a major contribution both to ...


• Corporate Identity Documentation
  A magazine about corporate identity documentation, corporate design manuals and styleguides.


• Corporate Logo Design @ LOGOTYPE.COM
  Professional design of company logos, trademarks, service marks, brands, symbols, emblems, and other graphic artwork, redesign of existing brands. Corporate ...


• Transport for London
  Corporate Design aims to create and develop new design based business solutions to meet the needs and aspirations of our customers and the challenges of ...