The term attendance action evaluation or English Conversion Tracking names the part of Website analytics, which the effectiveness measures, which an addressed circle of acquaintances is induced to accomplish desired actions.

Determination of characteristics

The general determination of a rate takes place according to the formula

Rate = goal event/basis event * 100%

For the order Conversion rate is the basis event the attendance of the Website and that the goal event the task of an order. If a Website exhibits 10,000 visitors within a monthly and in this period if order books 250, then an order Conversion rate obtained of 250/10,000 * 100 = 2.5%.

Methods of the Conversion Trackings

• Log analysis - this method is based on the recordings of the Web server of the Website.
• Script Tracking - the assigned program (CMS, Onlineshop) notes relevant data.
• Tracking service - into the individual sides of the Website Skripte foreign services are inserted, which relevant data note. Over a password-protected Web entrance the side operator logs in on the Website of the service offerer and calls its data up there.

In all three cases the recordings are evaluated by a program, which from it statistics and Bereichte generates.

Most important characteristics

In the E-Commerce is Conversion Tracking of special importance, since there is information over the success of measures, presentations, prompting etc., which has direct influence on the obtained conversion. The most important characteristics (always referred to the number of objects mentioned) are

• Order conversion guesses - the relationship from orders to visitors
• Basket conversion guesses - the relationship from orders to goods baskets
• Order abandonment guesses - the relationship from orders to order processes begun
• Visitor conversion guesses - the relationship of visitors of an explicit web page (Web PAGE) to visitors of the Website
• The relationship from again registered customers to new customers (without registration)
• The relationship of several times ordering registered customer (regular customer) to registered customers
• The relationship from new type character receivers to readers, as well as (due to the Newsletters) to visitors (Click Through rate) and to buyers (order conversion guess/advise the Newsletters)

Articles in category "Conversion Tracking"

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