The competition matrix is a term from the strategy development, imported from Michael E. Porter 1983, to the product politics in marketing for individual business fields of an enterprise. Porter tries thereby a systematization of the possible strategies, which an enterprise can pursue, in order to provide in the relevant market a competition advantage. Porter arranges the competition strategies according to the possible strategic goal and according to the strategic advantage which can be used by the enterprise and receives three fundamental strategy types (see illustration):

• Differentiation (preference strategy)
• Cost leader shank (price quantity strategy)
• Focusing

Porter offers thereby a simple and directly accessible view. The simplifications are frequently criticized and to concern in particular the points the fact that the systematization looks exclusively from the enterprise and to other enterprises ignores interdependences and that it is naturally possible to pursue several strategies. Beyond that the field "focusing" was prepared by Porter only little.

Literature

• Michael E. Porter, competition strategy, Frankfurt 1983

Articles in category "Competition matrix"

We found here 51 articles.

Related Websites

We found here 6 related websites.

• Oligopoly Watch
  The competition matrix might look something like this: Prescription drug competition matrix ... The competition matrix does not invalidate oligopolies. ...


• Oligopoly Watch
  Competition matrix in communications We've pointed it out before, but a recent Business Week article ("Tearing Down the Walls of Telecom," 3/2/2004) ...


• Sales and Marketing Templates: Competition Matrix Template
  Go-To-Market Strategies Sales and Marketing Templates And Tools.


• Some Notes on Estimating the Competition Matrix, a
  Recent theoretical and field work on communities of interacting species has employed various forms for estimating the competition matrix elements, aij, ...


• WWPA: Western Water Polo Association | Men's | Competition Matrix
  Home · News · Combined Schedule · Results · Poll · Competition Matrix · Bylaws · History ... Competition Matrix. 2005.


• WWPA: Western Water Polo Association | Women's | Competition Matrix
  Home · News · Combined Schedule · Results · Poll · Competition Matrix · Bylaws · History ... Competition Matrix. 2006. Current through Feb. 1, 2006 ...