Campaign (v. campagne out lat. campus field) originally marked a campaign in European history. These campaigns were in earlier centuries temporally limited actions. Today the term is used also to other actual relations, outside of a military context, on the characteristics of a temporal delimitation as well as planned and coordinated cooperating several persons to apply.

Campaigns are e.g. in the advertisement or the policy. Campaign call one in addition, the Karnevals, nearly at night and/or carnival time.

Communication campaigns

In the context of communication and marketing is campaign in numerous Komposita and word creations (medium campaign, PR-campaign, information campaign). Werbekampagnen are usually temporally limited actions of enterprises, which offer products or services. Campaigns play an important role within an election campaign. In Germany the SPD of their election campaign center of the election to the Bundestag 1998 gave the name KAMPA.

Further compound nouns refer to the media used with the respective campaign (Internet campaign, TV-campaign, telephone campaign). With this word choice it is to be stressed that the respective campaign orients itself at the specific possibilities of this medium and addresses target groups, which can be attained on this communication way best.

A campaign can be directed against something or someone also, as with a character assassination campaign. Into this range for example also the term creation "dirt excavator bucket campaign" falls.

Agriculture

In the economy the campaign designates besides the chief work time with enterprises, which do not work all year round fully working at full capacity, as for example agricultural enterprises and factories, which process harvest-dependently. One calls such work also seasonal work. Harvest campaigns are for example:

• the asparagus harvest in May and June with the marketing at catering trade and final consumer
• the Kirschernte in June and July with the subsequent treatment to juice and
• the wine vintage in the late summer with simultaneous Kelter
• the sugar campaign in the autumn, to which the sugar beet harvest is brought by the fields into the sugar factories

Related links

• Definition of information campaigns source: OEW
• (Political) campaigns organize - info. booklet in pdf format of Ver.di

Articles in category "Campaign"

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