The bookshop is the retail trade stage to the selling of products of publishing house to the final consumers. In Germany there is to about 8,000 bookshops with approximately 120,000 coworkers and a conversion of 10 billion euro (2000).

Kinds of bookshops

Assortment

The usually-common kind of the stationary book trade is the retail bookshop. It is specialized, but tried not in individual areas, to offer to its customers the width of the publishing house offer quantitatively and/or qualitatively "sorted" according to the defaults by respective Inhaber.Die technical book action turns to a technically oriented public (e.g. ) And a specialized assortment leads lawyer, physician, architect, tax counsel, theologian etc. It tries to make competently specialized service available for their customers with special interests.

A university bookshop co-ordinates its offer with the curricula of the local university and shifted in former times often also publications in co-operation with the university and their institutes and mechanisms. It is mostly a combination from technical and general assortment.

Child and youth bookshops are special ranges, which offer a large and critical selection of literature, in whom the everyday life and the problems of families, children and young people both in more belletristischer as well as in advice-giving form are reflected. Parents, paedagogues, educators and social workers find here often also secondary literature and competent partners.

The station bookstall puts literature for course travels, travel guides and mostly also to magazines at the disposal.

Theological and religious bookshops offer often denomination-spreading literature for their particularly interested customers. For this do not only count the church municipality and the Bible circle, but likewise all other socially engaged humans - also without purchase to the church.

Used books are sold in addition, purchased in the second-hand bookshop book trade. A second-hand bookshop is often highly specialized (navigation, cooking, heraldry, newspapers etc.) and has a high customer connection.

Trend

• A feature of the most recent time are book department stores, which try, to offer its customer everything "under a roof".
• Since for end of the 1990er years develop also in Germany, primarily in large cities, Ausdifferenzierungen of new kind in the book trade, for example crime film book shops, which rely in their assortment practically exclusively on detective stories. Parallel for the setting up these crime film book shops many of the large publishing houses stopped their partial classical crime film rows (Rowohlt, Ullstein). Crime films run since then under the generic term novel. Thereby also readers want to reach the market stepping gene of the publishing houses, that would buy otherwise no crime film. It is turned around for crime film customers more with difficulty to find their category in the offer on book tables in bookshops. In a crime film book shop a crime film fan can go out with it that the assortment is larger first of all, usually supplemental around crime films in English language, and secondly no novels of other kind under the assortment are mixed. Meanwhile there is a scarce dozen crime film book shops in Germany.

Marketing form

An important group of the bookshops are the dispatch bookshops. There is hardly a topic or a field of activity, to which not at least one dispatch bookshop dedicates itself.

Since there is the World Wide Web, also a new form of the dispatch book trade, the Internet bookshop exists. Either when extension of a business already existing can offer or as purely virtual bookshop it to the customer not the experience of a "genuine" bookshop, but for a purposeful purchase and a comprehensive search the Internet bookshop offers often very good possibilities.

Book sales offices

Among the book sales offices in such a way specified rank department store, supermarket, gas station, magazine trade/kiosk. In addition, so some specialist dealer offers to special categories of commodities the suitable literature to its customers: Animal books in the zoo specialized trade, the health councellor in the pharmacy, the travel guide in the tourist information; the possibilities are various and are used.

See also

Book trade, bookseller, second-hand bookshop, book application of fixed prices

Articles in category "Bookshop"

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