There are numerous economical definitions for the term business model (English Business Model). A business model is a modelful description of a business. A business model consists of three main components:

1. Use promise (VALUE per position)
2. Architecture of the creation of value
3. Yield model

• Use promise: A business model contains a description, which use customer or other partners of the enterprise can pull from the connection with this enterprise. This part of a business model is called use promises. It answers the question: Which use does the enterprise

• Architecture of the creation of value: A business model is at the same time an architecture of the creation of value, which means like the use for the customers is generated. This architecture contains a description of the different stages of the creation of value and the different economical agents and their roles in the creation of value. It answers the question: How is the achievement in which configuration Which achievements are offered on which markets (product/market

• Yield model: Beside the which and how the business model describes also, which incomes the enterprise generates from which sources. The future incomes decide on the value of the business model and thus on its lastingness. It answers the question: How is money This part of the business model is called yield model.

A business model can be in each case an approximation to the real organization of an enterprise or the entire creation of value chain of a product, is called it is an abstraction, how a business functions. The degree of abstraction always depends on the goals, which are pursued with the business model.

The business model can be the description on the one hand an individual enterprise, on the other hand in addition, a whole industry. In the latter sense one uses the term of the business model with in particular matures industries, at which a dominantes business model became generally accepted. The individual enterprises in one mature industry differentiate themselves only little, so that of a uniform model can be spoken. 2001:41 f)

Origins of the term business model

The term Business Model or the German term business model, is closely connected with the emergence by commercial activities on the Internet and has its origin in the process and data modelling of enterprises by means of information and communication technology. By means of business models in the information management, the reality of an enterprise with its processes is tried to illustrate tasks and communication relations on a IT system in order to support so the enterprise with its tasks. This business model serves system of an enterprise as structural drawing for the IT. On the business model then business process can data models constructing be derived and.

On the basis of this close term of the business model in the sense of a model, which is converted as information system for the support of the business, the term changed itself strongly. 2001:38)

Task of a business model

Important it is to be noted that a business model is not actually a strategy, since each enterprise has a business model, but only the description of a business by definition. Today a business model is used in enterprises particularly for strategic analyses. Tasks are:

1. To understand the existing business enterprises better.
2. To form the basis, in order to improve the today's business to differentiate themselves better opposite competitors or to understand the own weaknesses, if new competitors with new business models in the market become active.
3. To represent and evaluate in such a way new business ideas systematically, wherein the new differs business idea from lying, where the competition advantages lie, which Unique Selling pro position exhibits the new business idea and in it to understand, which probability of success a new business idea has. 2001:39)

Text with permission of the author taken: Patrick (2001). Business models in the digital economics: Characteristics, strategies and effects, Josef Eul publishing house, Cologne Lohmar, P. 38-52

Related links

• Business model definition by Patrick
• Article "“Business Models for electronics Markets"” of Paul Timmers
• Work report for the definition of Scheer/Deelmann/Loos

Literature

• Rentmeister, Jahn; Small, Stefan: Business models - a mode term on the scale pan. In: ZfB supplement, 1 (2003), P. 17-30.
• Rappa, Michael: Business Models on the Web.
• Patrick: Business models in the digital economics: Characteristics, strategies and effects. Josef Eul publishing house, Lohmar 2001.
• Timmers, Paul: Business Models for electronics Markets. In: EM - Electronics Markets, volume. 8, No. 2, 07/98 http://www.massey.ac.nz/~dviehlan/BMeMarkets.pdf pdf.

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