Briefing is short meeting or an exchange of letters with the colleagues/customers, in whom again everything is discussed, which concretely in the project demanded, how this is implemented and which is feasible.

Briefing originates from the military jargon. The Briefing was originally the situation discussion, with which orders of the day were spent.

A firm component of a advertising Briefings is always a compact briefing into the subject, "a catalog of demands ", the angedachte Marketingstrategie, of referring to the largest competitors to the market etc., so that the implementing get a conception of the requirements.

By Briefing one understands to report also an instruction instrument, in which the training person converses not with the whole class, but with individual team heads, to them work instructions given, of them the made experiences during the execution in the group leaves (RH-Briefing).

Literature

• Hundred-Pound of Alois: Briefing as instrument of instruction. Publishing house of impulses, exhibition road 80, 8090 Zurich, ISBN 3-905081-46-6
• Louis bake/Stefan Beuttler (2003): Manual Briefing; Poeschel publishing house; Stuttgart; ISBN-10 3-7910-2487-6; ISBN-13 918-3-7910-2487-5

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