As brand loyalty a well-known phenomenon in the behavior is understood about (both private, and commercial) buyers: The buyer prefers goods mark of a certain product offered of several usually or some few. Therefore the majority is allotted to or few marks from the copies of the product bought in a certain period. Brand loyalty is a consequence of mark consciousness.

• Perfectly mark faithful a buyer is called, if he seizes with a certain product exclusively to only one mark.
• As perfectly mark unfaithful a buyer is considered, if all offered marks are equivalent strongly represented in his purchases.

Characteristic numbers for brand loyalty were developed by the modern marketing science in large number and are used in the market study:

• Portion of the most frequently bought mark of the entire purchase volume
• (Euclidean) distance to the completely mark-unfaithful buyer (the further from the unfaithful buyer removes, the more mark-faithfully)
• Guadagni Little index
• Herfindahl index (brand loyalty as concentration)

Particularly on markets with strong competition the structure of a mark-faithful customer stick can be the only possibility of holding market shares. In addition discounts and other incentives for many buyers serve.

The brand loyalty is also an important factor of influence for the mark value.

Articles in category "Brand loyalty"

We found here 11 articles.

Related Websites

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• Brand Loyalty - File C5-54 August 2002
  Brand loyalty is the ultimate goal a company sets for a branded product. ... This article focuses on brand loyalty, its importance to a company, ...


• Brand loyalty - Wikipedia, the free encyclopedia
  Brand loyalty has been proclaimed by some to be the ultimate goal of marketing ... In marketing, brand loyalty consists of a consumer's commitment to ...


• Brand Loyalty Definition
  Read a description of Brand Loyalty. Free detailed reports on Brand Loyalty are also available.


• Brand loyalty's influence on consumer behavior
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• iMedia Connection: Have Brand Loyalty, Will Travel
  Online travel sites have discovered that where there's a brand, there


• iMedia Connection: Usability Studies 101: Brand Loyalty
  In a new biweekly column, NextStage founder Joseph Carrabis argues that brand loyalty and website loyalty are actually the same thing.