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Berlin Pilsner is a beer mark of the group of Radeberg he and beside other marks in the citizens of Berlin Schult hot brewery is manufactured.

History

Berlin Pilsner was created in the year 1902 by Gabriel judge. Berlin Pilsner developed as small brewery with a lying close beer-garden.

Starting from 1945 the citizens of Berlin Pilsner brewery master seat Ost-Berliner of the beverage collective combine were. In the East part of the today's Federal Republic of Germany citizen of Berlin was established Pilsner as one of the most common East German citizens of Berlin of tradition beers. Even Erich Honecker was supplied at east times with the citizen of Berlin Pilsner. Except for the domestic market of the GDR it was produced already at that time for the export (Bulgaria, Great Britain, the USA).

After 1989 citizen of Berlin Pilsner had to succeed against the free market competition. With a product Relaunch in the year 1992 the old bullige euro bottle was replaced by a new (North-Rhine/Westphalia bottle) and a again arranged Design. A goal was the production of a new image and increase of the decreased/gone back conversion.

Not only the exterior was changed with this Relaunch, but also much money (2.000.000 "€) was invested in the technical re-equipment and renewal. The process was accompanied by a new Werbekampagne with the Slogan "the beer from here ".

Thereupon further changes of the Design followed, until 1999 the changes in the product, going furthest, was made. Reason for it was a mark core analysis, which resulted in that the image of citizen of Berlin Pilsner was considered as "dusty "and the conversion stagnated. Thus after considerations of the company fundamental changes in the appearance were made. The North-Rhine/Westphalia bottle was replaced by the Longneck bottle. Label, character font and Logo were replaced by those today (2006) well-known manifestation.

Since then the citizen of Berlin bear before the realm tag dome stands on the label of the Bierflaschen. This process of a set of modern Werbekampagnen and sales graduations (sport vent, riksha taxes, etc.) was accompanied by new customers/target group for the product to win and so the sales numbers again to increase. Berlin Pils should not be any more the tradition Pils from the east, but a modern metropolis beer with a strengthened position in the market. , "Modern", "self-confidently", "future-oriented", "wertig" and "attractively" the key words of this campaign were "unlocked".

Related links

• Berlin Pilsner
• Schult hot brewery

Articles in category "Berlin Pilsner"

We found here 8 articles.

Related Websites

We found here 4 related websites.

• Bergwerk
  Give me some jazzy drum n bass music, a tall pint of Berlin Pilsner, and a pinball machine, and I


• iExplore Community: Bergwerk - Berlin Bars and Pubs
  Give me some jazzy drum n bass music, a tall pint of Berlin Pilsner, and a pinball machine, and I


• iExplore Community: Bergwerk - Berlin Nightlife
  Give me some jazzy drum n bass music, a tall pint of Berlin Pilsner, and a pinball machine, and I


• iExplore Community: Bergwerk - Berlin, Germany
  Give me some jazzy drum n bass music, a tall pint of Berlin Pilsner, and a pinball machine, and I