BenQ [] is a High Tech producer from Taiwan, which ranks itself among the fastest developing companies of Asia and is already global active with 27.000 coworkers. The name stands for "Bringing Enjoyment and quality ton of Life " English for "brings pleasures and quality in the life". BenQ was created in April 1984 as a splitting off of the computer manufacturer Acer.

Products

The assortment of BenQ covers LCD and plasma televisions and screens, Beamer, scanners, Notebooks, CD-ROM and DVD drive assemblies and - burners, digital cameras, as well as communication and PC accessories such as computer mice and keyboards. By the assumption of the line of business mobile DEVICE of the Siemens AG a further emphasis lies in the assortment now on mobile telephones (mobile phones). In the combination of such components both for the vocational and for the private use in opinion of BenQ the future will lie in the entertainment electronics.

History

To at the end of 2001 BenQ was called still Acer Communications & Multimedia as subsidiary of the large taiwanischen EDP producer Acer. Then as order manufacturers the enterprise of the head of the company K acting of mobile telephones and PC accessories became independent. Y. Lee under own mark.

The former Acer company acquired 1,300 patents for memory, indicating, picture and communication products. About four per cent of the incomes invests the enterprise world-wide in research and development. This is concentrated with 1.200 engineers in the Hsinchu lab in Taiwan, as well as on two further locations in Suzhou (China) and San Diego (the USA). One produces in Malaysia, Mexico, China (mainland) and Taiwan; for example 4 million screens, 8 million keyboards and 4 million scanners.

In two years the conversion doubled itself on four billion dollar, and the profit rose from 100 to 250 million dollar. A third of it originates already from the sales from "Joybook" - Notebooks, flat screens, Videobeamern, "Joybee" - MP3-Spielern and mobile phone. In order to make the new mark in Europe more well-known, BenQ invested 18 million euro in advertisement and appeared as sponsor of the football European championship and a statistician of the EM-web page. 2004 amounted to the annual turnover 10.5 billion US dollar.

Already before introduction of the label name BenQ the Taiwaner opened a German address in Hamburg in August 2000. 2005 worked in the small team of 45 coworkers.

Current developments

After own announcement the company wants to be established in the future as global mark for "digital lifestyle". The goal of the recent enterprise is to position itself "somewhere between Sony and Samsung" said its Germany boss Michael Grote in an interview " who is ", Restaurant economics 25/2004 with the magazine restaurant economics: "The trendige image of the Japanese, connected with the technological know-how of the south Koreans!" The enterprise slogan reads: "BenQ concentrates on the pleasant sides of technology and Lifestyle, with those fun and pleasure counts." So the products of BenQ beside the work are to serve also the maintenance.

The far have BenQ recently the Handysparte the company Siemens take over " BenQ take over the Handysparte the Siemens AG ", press release, BenQ, 7. June 2005 and this with the own section fold up. Thus BenQ ascends suddenly to one of the five largest mark manufacturers for mobile telephones in the world. The new division is led since 1 October 2005 under the name BenQ mobile with company headquarters in Munich. This busily about 7000 coworkers world-wide and is in the future the largest of the three again set up fields of activity of BenQ (Communications, Consumer Electronics, Computing), thereby. According to data of the enterprise BenQ will be able to sell own mobile phones by a license agreement with the Siemens AG one and a half one years after the assumption under the label name Siemens. The double name BenQ Siemens may be used for mobile telephones starting from 1.Oktober 2005 for 5 years. The new name is to off then read BenQ.

Resuming one left

• BenQ Germany
• BenQ mobile GmbH & CO. OHG
• BenQ Siemens mobile Phone portal

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