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The Bekanntheitsgrad is usually determined on basis by market study data (primary elevation) within clearly defined geographical ranges with the help of a sample on the basis the sample size.
He says from how many persons the enterprise, which mark or the product. However the Bekanntheitsgrad does not state anything over the Persuation to the mark, enterprise or to the product.
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B» Behavior economics» Bekanntheitsgrad » Brand loyalty |
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