Axe or Lynx is a Deodorant mark existing since 1983, which Unilever belongs. Beside Body sprays for men also Aftershave and showering gel under this label are driven out. In America, south Asia and the largest parts of Europe the products under the name "Axe" are sold, in Australia, New Zealand, Ireland and Great Britain under the name "Lynx". In Germany the product is since 1985 on the market and by the enterprise daughter Lever GmbH is manufactured.

Axe gives it in different smells, whereby 2005 on the US market 13 and on the remaining markets 15 variants were available.

The Axe and/or Lynx advertisement promises men increased popularity with Mrs. (Axe effect) and the warranty for 24 hours of security before welding and smell formation. Represented in advertising spots Axe as Lifestyle product, indeed concerns it however a Deodorant aligned to the mass-market out of the lower price segment. As a target group buyers at the age are addressed between 13 and 24 years.

Related links

• Product Website
• Video: deoderant commercial
• Video: shower gels commercial

Articles in category "Axe (Deodorant)"

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• Axe
  As millions of guys around the world know, Axe has taken the red pill. ... Each year, for example, we launch a new deodorant fragrance. ...


• Axe (deodorant) - Wikipedia, the free encyclopedia
  On the US Market, there are currently nine fragrances available in the Axe deodorant line excluding some limited editions. ...


• Axe (deodorant) - Wikipedia, the free encyclopedia
  On the US Market, there are currently nine fragrances available in the Axe deodorant line excluding some limited editions. ...


• The New Longer Lasting Axe Effect
  THE AXE EFFECT is the internationally recognized name for the increased attention AXE-wearing males receive from eager, and attractive, female pursuers.