Choose language:
» Personal Loan No Credit Check, Online Economics » Marketing » Topics begins with A » Attraction word
When in the literature and designated attraction word (also signal word) in the psychology of selling a term, which releases determined feelings by its emotional effect or desired associations with the recipient. Attraction words are called of critics euphemistisch and to come particularly frequently in the boulevard press and in market communication of enterprises, in the context of catch lines or arguments forwards.
In the didactics of the essay education at reason - head - and six-form high schools 6 a proven method represents so-called attraction word - stories apart from picture stories in the classes 2 -, in order to cause children to the letter. Usually 1 to 5 attraction words are given (example: Ball - car - hospital), from which then a narration in essay form is to be written.
Typical attraction words from the surrounding field of the psychology of selling, in particular within the range of conventional sales talk guidance, replace negatively occupied words, unfriendlynesses and direct contradiction opposite to the customer by such words and/or positively or neutrally occupied terms, which avoid the psychological structure of internal defense:
Negatively occupied | positive occupies ------------------------------+--------------------------------------- Problem, difficulty | task, question, challenge error | affair, thing, deviation not/no/cannot do | is correct it that you" already again | is it possible that" The price | its achievement, investment, your contribution expensively | appropriate achievements calculation | documents, voucher, letter of" Reminder | memory, letter, letter of" Complaint | affair, circumstances hectically | jerkily to do to much loud | lively deviation | discrepancy it gave some problems" | you have some questions too" I must refer you to it, | you have also the possibility"
Negatively occupied | positive occupies ------------------------------+--------------------------------------- no | for it there is not another possibility tunes | it is really like that that" that cannot be | from your view" /on the other hand" Thus cannot be | I examine gladly for you" . | it is possible not correctly that you do not understand | may I you that more closely describe" everything not so simply | each thing have two sides must you to it refer | may you attentive on it make" give it not | I can to you offer" Really believe that" | you have the experience made"
Negatively occupied | positive occupies ------------------------------+--------------------------------------- Can I help | which I may do for /| if you must be supposed to have the possibility, you may make times" | did you become please simply again" as were your name once | may ask I you briefly, completely slowly" there must I straight times" . | may examine I for | you the possibility ours have wrong department" It is impudent" | you are very applied that. , | documents, agreement competition | competitors there you must have contract | you the possibility" to care you itself" | you have also the possibility" They already again | we know each other, beautifully that them" . Negotiation | to discussion, Meeting cheaply | favorably money | contribution, investment buy | get, procure, snatch, secure pay | transfer, adjust, credit note signature | confirmation, design
Within the range newspapers and magazines, in addition, during posters and Flyern as well as external advertisement are used attraction words in so-called Headlines as eyecatcher, in order to make the reader attentive and arouse its interest.
Here attraction words are grouped after so-called tone qualities, whose emotional meaning follows the color psychology semantically:
For the classification and further organization the advertising psychology developed no strictly defined categories. It corresponds to the principle of the target group analysis and the consideration from format and advertising surrounding field that individual terms in the respective context can be more or less strongly assigned.
Within the range of the lyric poetry and poetry attraction or signal words is used for the accentuation of the statement and as aids to the creation of word pictures. Examples are: "Love, heart, blood, summer, winter, country, home, child, child flax, flower, enemy, war or death."
Example (emotionalisierende words fat writing): Johann Wolfgang von Goethe
On the lake
And blows food, new BlutSaug' I from free world; How is nature so hold and good, which holds me at the bosom! The wave weigh unsern KahnIm rudder clock up, and mountains, cloudy himmelan, meeting unserm run.
Aug', mine Aug', which you sink Goldne of dreams, comes back Away, you dream! like that gold you is; Here also Lieb' and life are.
On the wave flash-flashing thousand floating stars, switch fog of drinking ring the piling up distance; Morning wind beschattete bay, and in the lake bespiegeltSich the maturing fruit.
Developing year: 1775Erscheinungsjahr: 1789
We found here 25 articles.
We found here 5 related websites.
Index | Privacy | Terms Of Use | Sitemap | Feedback
Printer Friendly Format
Bookmark this page
Back to "Marketing"
Back to top