The term assortment politics is a minor of the product politics and therefore an aspect of action Marketing.Das assortment is the offer pallet of a trading venture, it covers all articles, which are offered in a trading venture.

Definition

By the term "assortment politics" we understand the recapitulatory designation, which covers all decisions of the entrepreneur in connection with the organization of its total offer.

With the assortment politics

• the performance is extended
• new products are taken up to the assortment
• the assortment is settled

Goals of the assortment politics

Assortment politics (product politics) are the measure of an enterprise for the organization corresponding to real market conditions of the entire offer, in order to reach the marketing goals.

• Increase of profit and conversion
• Reduction of the costs
• Improvement of the competitive position
• Dispersion of the risks
• Extent of utilization and rationalization of production and storekeeping
• Increase of the group purchases and the sales volumes
• Positioning on the market and opposite competitors
• Optimization of the assortment arrangement in the sales room (customer run)

See also

Assortment

Articles in category "Assortment politics"

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