Advertising banners are an advertising form in the Internet. The advertisement is usually merged thereby as diagram or Flashdatei, in the GIF or Southwestern German Broadcasting Corporation format, into the web page. In the advertising industry different standard sizes for banners were established - which is format of 468 60 pixels to most common. Banners refer then as hyper+left to the Website of the recruiting. Banners can be embedded into the side, put however partly also for some seconds over the side (e.g. as so-called Powerlayer).

The banner advertisement can take place in the context of a partner program. These partner programs are offered by Affiliate networks. In particular private homepage participate frequently in banner exchange networks, in order to pass itself on mutually visitors. If companies book banners, then they for this often take the services of a Vermarkters (usually a Mediaagentur) in requirement, which sells the advertising places on behalf the side operators on its side.

If the visitor clicks banners, he is led automatically on the Internet side of the recruiting enterprise. The operators of the Internet side earn to it how often that was faded in banners of the recruiting enterprise with visitors or how often visitors on switched banner to have clicked. With other advertising forms the operator earns only with certain actions, which were released due to the forwarding, e.g. an order in a on-line Shop (Sell programs so mentioned) or during registration on an Internet side (Lead programs so mentioned).

Advertising banners are usually animated, in order to excite more attention. This movement and flashing are however often felt as disturbing. Some users got accustomed even to notice banners no longer accordingly smaller are nowadays the chance that a visitor a banner actually clicks. Also advertising filters are more and more common. Advertising banners lost clearly thereby as advertising platform at attractiveness. The attractiveness of a banner is measured by the Click Through rate. The Conversion rate indicates, how much on a banner to a measurable conclusion led per cent of the Klicks (about order of a product or can the Abonieren of a Newsletters) and serve to provide computations over the economy of the employment from banner advertisement to.

New forms of the advertisement represent for example the pixel banners, which build contrary to the remaining variants not on exclusive representation of an advertising medium, but on a together used advertising surface.

Kinds of banner

Static banners

When the first advertising banners were developed, not animated diagrams could to be indicated due to the Browser technology at that time only fixed. According to its, developed graphically simple banners, which the attention the user had to only pull by a picture on itself and thus "statically "are called. Since advertising banners are generally surface-moderately not large however, static diagrams offer extremely to few possibilities around an advertising message to mediate to be able. The only possibility of action is thereby clicks which on the linked Site of the recruit-rubbing leads. But even without animation quite high clicking rates can be achieved with static banners. In form of a so-called Fake banner. So that can become camouflaged banners for example as Windows system message or by integrating Scrollbars and similar controls "", then he pretends thereby a function and provokes thus a clicking action.

Animated banner

Here a movement can be mediated by the purposeful animation and more text be accommodated much. The banner becomes thereby the "Hinschauer" and offers creative potential for advertising agencies. The putting behind diagram format is called "GIF 89a". A sequence of one behind the other set frames can be indicated, whereby an animation develops. The interactivity however, is not extended also with this banner form, is not nevertheless the only possible action still limited to clicking the linked banner. Since neither server nor user-laterally special technical facilities must be given, and also with the development sufficient free space for creativity is present, represents the animated banner at present the most frequently used advertising form in the Internet. Unfortunately creativity finds however a fast end, if it concerns memory requirements. The maximum sizes in this connection set are very often reached by animated banners.

HTML banner

A HTML banner consists contrary to static and animated banners not only of an individual diagram, but rather of a set of HTML elements, which are inserted within the SOURCE code of the Website of the advertising medium. Appropriate way can thus certain (apparent) interactive elements, which are based on HTML, like for example Pull down menus and selection boxes, be used. Of course thereby in addition, diagrams can be integrated. Thereby new possibilities are opened to the user, can it nevertheless for example a certain product within the banner select and then by a simple click at the respective information pages to arrive. Additionally still even if "Javascript" becomes, one in the HTML source text integrated programming language, uses, then also still different interactive elements can, as plays, etc. are inserted.

Nano- Site banner

Essentially one can call Nanosite banner (also Microsites called) own small Website in the size of a banner. Here on the advertising surface a completely functional Website is faded in, whereby as many as desired and complex Website ranges can be linked. Appropriate contents are then likewise indicated at the same advertising place, whereby the user does not have to leave the Site of the advertising medium any longer. Conceivablly here for example the possibility of a complete mini Shops with all associated the programming of this kind of advertising would be relatively complex and complicated is, Nanosite banners only from specialized and professional agencies is offered, which made different technical solutions available of the realization.

Rich Media banner

The current kind of banner is the "Rich Media banner". Among them one understands multimedially revalued banners, which can contain video, audio and 3D components. Since this form of the interactive advertisement is usually based on Plugins and server extensions, the development of new technologies for thereby also the those determines Internet the new Rich Media Bannerarten.

Transactive banner

Compared with Nanosite banners, which are in itself closed mini Sites, this form of the advertisement offers a still higher variation option, interactivity and an openness. The word "transaktiv" implies already the function mode of this kind of banner. Here all relevant product informations and Sales services cannot only be offered, on the contrary here also the possibility exists to interact with other servers, whereby contents of the banner of other can be made and adapted thus up-to-date. All this functions with the fact without that the user must leave the Website of the advertising medium. The enterprise goes thus also here to the customer and in reverse. These multi-functional banners are based, depending upon the technical facilities of the advertising medium, on Shockwave or Java. Conceivable are for example content, audio and video Streams, auctions and much more besides.

Streaming banner

This banner variant is characterised by the possibility audio and video Streams to integrate to be able. For the transmission of the data thereby each Streaming technology can be used in principle. The best creative and advertising-technical possibilities open thereby with the use in Flash banners integrated Streams however at present, since here also on the part of the switching Website no special preparations must be made. Anyhow however, this advertising form leads due to the multimedia CONTENTS, to a increased attention the user, and thus to a better Werbeerfolg! The possibilities, which this banner variant opens, are besides extremely variously, can nevertheless e.g. extensive audio and video Spots, news, Trailer, Movies, Songs, and v. M. thereby will transfer.

Pixel banner

This new banner variant is characterised by the fact that the advertising surface is available not for an individual advertising medium, but for theoretically as much as desired, as long as sufficient place is present. Usually thereby surfaces (usually 1,000 times 1,000 pixels in the total volume) are sold in block sizes (e.g. 10 times 10 pixels) at fixed prices. On these ranges then small Bildchen can be faded in, which is provided with a describing text and a left. Visitors from pixel banner sides usually differ from the otherwise usual "coincidental" host of visitors. In this case the advertising sides from different motivation (pure interest, curiosity, boredom) are clicked and are not not forced forced upon. By the voluntariness of looking at becomes larger automatically also the host of visitors, which flows over this advertising medium on the applied web pages. The original of the idea originates from the English-language area and is under MillionDollarHomepage.com to be found.

Articles in category "Advertising banner"

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