With the attribute above the LINE (English "over the line ", abbreviation "ATL ") one provides "the classical in such a way specified in marketing "or "traditional "advertisement, thus those predominantly anonymous advertisement in printed media (newspapers, magazines) and in the broadcast (radio, television). It stands thereby contrary to the Below the LINE advertisement.

The designation is due to the portrait of the Wasserlinie of a ship: All over it present one ("the classical "advertisement) is purposeful for everyone easily recognizably, under it the present mainly only for the applying. The picture is not consistent however always. Thus on-line advertisement is considered as below the LINE, although it differs in its visibility and goal orientation not in principle from the Above the LINE advertisement.

The advantage of the Above the LINE advertisement is in the fact that one can achieve a very large number of potenziellen buyers at comparatively little organizational expenditure.

Articles in category "Above the LINE"

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• Above the line (advertising) - Wikipedia, the free encyclopedia
  Above the line (ATL) is an advertising technique using mass media to promote brands. This type of communication is conventional in nature and is considered ...


• Above the line (film production) - Wikipedia, the free encyclopedia
  See Above the line for other meanings and uses of the phrase. In the movie industry, above-the-line expenditures are those that are negotiated or spent ...


• Above The Line - Group Home Society
  Above the Line is a community based not-for-profit that has served ... For confidentiality, the teens pictured here are not associated with Above the Line. ...